Kérastase Blond Absolu Bain Ultra-Violet Purple Shampoo for Cool Blondes

Does your once-vibrant blonde hair often start to look dull, yellow, or brassy just a few weeks after your salon visit? It is a common frustration for those of us who love cool-toned shades, as daily exposure to pollution and oxidation can quickly strip away that fresh, luminous glow you worked so hard to achieve.

Imagine stepping out of the shower with hair that looks as bright and cool as the day you left the salon. With the right care, your locks can feel deeply nourished, soft to the touch, and perfectly toned, giving you the confidence that comes with a salon-quality finish every single week.

The Kérastase Blond Absolu Bain Ultra-Violet Purple Shampoo is the bridge to that perfect blonde. This powerful Purple Shampoo is specifically formulated for Blonde Hair and Grey Hair to instantly neutralize unwanted yellow undertones. Enriched with a potent blend of Hyaluronic Acid and Edelweiss flower, it doesn't just tone—it protects and hydrates your hair fibers.

• Neutralizes brassiness: Uses blue and violet pigments for an instant cool-toned effect.
• Protects and nourishes: Shields hair from daily oxidation while boosting luminosity.
• Simple routine: Use once per week, alternating with Bain Lumière shampoo.

To use, simply apply to wet hair, distribute evenly, lather, and leave for 2- minutes before rinsing thoroughly. For the best results, complete your routine with Cicaflash conditioner.