Altoe A little Touch Of everything.

Yumi Blue Floral Mirror Wrap High Low Midi Wrap Dress in blue floral print with V-neckline and flowing high-low hem
The Dress I Wore to My Sister's Wedding — And Everywhere Since
Clara Whitfield needed one dress to do everything — look elegant at her sister's wedding, feel comfortable all day, and not cost a fortune. The Yumi Blue Floral Mirror Wrap... Read more...
Dark in Love Punk Coffin Mesh Panel Top sleeveless gothic cotton top with coffin-shaped mesh chest panel and metal eyelet detailing
The Top That Made Me Stop Hiding My Style
Raven Holloway had spent years toning down her gothic aesthetic to fit in. Then she found the Dark in Love Punk Coffin Mesh Panel Top — and stopped apologising for... Read more...
Yumi White Cotton Broderie Anglaise Wrap Midi Dress shown on a model in a bright outdoor setting, fluttery sleeves catching the breeze
The Dress I Wore Every Day of My Holiday — And Would Again in a Heartbeat
Natasha Brennan needed one dress that could do everything on a ten-day holiday. The Yumi White Cotton Broderie Anglaise Wrap Midi Dress turned out to be exactly that — and... Read more...
Yumi Green Big Sequin Tunic With Keyhole Neckline — oversized green sequins covering a short sleeve mini tunic dress with keyhole neckline at 88cm length
The Night I Stopped Playing It Safe — My Experience with the Yumi Green Sequin Tunic
Nadine Osei-Bonsu shares her honest, real-life story of buying the Yumi Green Big Sequin Tunic for her office Christmas party — why she chose it over something safe, how it... Read more...
Mela Blue Floral Wrap Over Dipped Hem Midi Dress — short sleeve wrap bodice with self-tie waist and flowing dipped hem skirt in blue floral print, full length front view
The Dress That Did All the Work So I Didn't Have To
Tanya Osei-Bonsu, a marketing manager from London, shares how the Mela Blue Floral Wrap Over Dipped Hem Midi Dress became the most complimented piece in her wardrobe — and why... Read more...
Yumi Pink Mirror Floral Print Ruched Waist Kimono Midi Dress — 100% viscose wrap-style bodice with flutter sleeves and flowing mid-calf skirt in vibrant pink and purple blooms, full length front view
The Dress That Made Me Feel Like Myself Again
Rosalind Tate, a secondary school art teacher from York, shares how the Yumi Pink Mirror Floral Kimono Midi Dress helped her rediscover her own sense of style after years of... Read more...
Yumi White Cotton Summer Motif T-Shirt — relaxed fit crew neck tee in soft cotton-mix with bold Mediterranean graphic print, front view
The T-Shirt That Became My Whole Summer Personality
Jess Moreau, a freelance illustrator from Brighton, shares how the Yumi White Cotton Summer Motif T-Shirt became the unexpected anchor of her entire summer wardrobe — and why she is... Read more...
Yumi Pink Blossom Skater Midi Dress with Angel Sleeves — soft pink floral print midi dress with flutter sleeves and adjustable tie waist, full length front view
The Dress I Almost Didn't Buy — And Wore to Three Events in a Month
Clara Whitmore, an events coordinator from Bath, shares how the Yumi Pink Blossom Skater Midi Dress with Angel Sleeves became the most versatile piece in her wardrobe — worn to... Read more...
North Peak Valley Track Jacket in black and grey colourway, front view, worn as a casual everyday layer
The Jacket I Wear for Everything — My North Peak Valley Track Jacket Story
One woman's account of how the North Peak Valley Track Jacket became the most-worn piece in her wardrobe — and why she's already thinking about a second colourway. Read more...
Yumi red viscose midi shirt dress with matching belt shown on a model in a lifestyle setting, featuring a bold red colour and belted waist silhouette
The Red Dress That Made Me Stop Playing It Safe
One woman’s account of how the Yumi red viscose midi shirt dress broke her decade-long habit of wearing only neutrals — and why the matching belt, the viscose drape and... Read more...
Yumi navy floral mirror wrap dress with dip hem shown on a model in a lifestyle setting, featuring a bold floral print and elegant wrap silhouette
The Dress I Bought for One Wedding and Have Worn to Everything Since
One woman’s account of how the Yumi navy floral mirror wrap dress became the most versatile piece in her wardrobe — bought for a wedding, worn to everything since, and... Read more...
Freedom Underwear Wire-Free Freedom Bra in Rose – seamless wireless support bra in soft rose pink showing the comfortable wire-free design for all-day wear
I Stopped Wearing Underwired Bras. My Body Said Thank You.
Nadia Kowalski-Osei had worn underwired bras her entire adult life and assumed wire-free meant no support. The Freedom Underwear Wire-Free Freedom Bra in Rose proved her completely wrong — and... Read more...