La Riche Directions Poppy Red Semi Permanent Hair Dye - Vegan - 100ml

If you are looking to refresh your style with a bold, head-turning look, La Riche Directions Poppy Red is the perfect semi-permanent hair dye to achieve that vibrant, warm-toned finish. This high-quality formula is designed for those who want professional-grade color results right at home.

• Feature: Vibrant Poppy Red shade – This warm-toned red sits perfectly between Rose Red and Pillarbox Red → Benefit: You get a bright, eye-catching color that stands out without being too dark or too pink.
• Feature: 100ml generous size – The pot provides ample product for medium to long hair lengths → Benefit: You can achieve full, even coverage without worrying about running out mid-application.
• Feature: Vegan-friendly and cruelty-free formula – Made without animal-derived ingredients → Benefit: You can enjoy a stunning new look while staying true to your ethical values.
• Feature: Recycled ocean plastic packaging – The pot is crafted from eco-conscious materials → Benefit: You are supporting sustainable manufacturing practices with every purchase.

Transform your hair with this iconic shade and enjoy a bold, vibrant look that reflects your personal style.