{"product_id":"matrix-food-for-soft-hydrating-shampoo-with-avocado-oil-and-hyaluronic-acid-for-dry-hair-moisturising-and-nourishing-300-ml","title":"Matrix Food for Soft Hydrating Shampoo with Avocado Oil \u0026 Hyaluronic Acid - 300ml","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDoes your hair feel constantly dry, brittle, or impossible to manage? If you are struggling with over-processed, heat-damaged, or naturally coarse hair, you know the frustration of trying to find a product that actually restores softness without weighing your strands down.\u003c\/p\u003e\u003cp\u003eIgnoring these signs of dehydration often leads to further breakage, dullness, and a lack of shine that makes styling a daily chore. You deserve a routine that works as hard as you do to bring your hair back to life.\u003c\/p\u003e\u003cp\u003eMeet the Matrix Food for Soft \u003cstrong\u003eHydrating Shampoo\u003c\/strong\u003e, your new go-to for deep moisture. Infused with \u003cstrong\u003eAvocado Oil\u003c\/strong\u003e and \u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e, this formula cleanses while removing excess oil, providing 7x more moisture for up to 72 hours. It is the perfect solution for:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOver-processed and heat-damaged hair\u003c\/li\u003e\n\u003cli\u003eThick or coarse hair textures\u003c\/li\u003e\n\u003cli\u003eGrey hair needing extra hydration\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSimply apply a coin-sized amount to wet hair, lather, and rinse. For the best results, follow with the Food for Soft Conditioner to lock in that essential hydration.\u003c\/p\u003e","brand":"Jolof Store","offers":[{"title":"Default Title","offer_id":53473847935319,"sku":"B0BZZTZMRX","price":29.41,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/0585\/1991\/files\/61_PsqFFiZL.jpg?v=1777976828","url":"https:\/\/altoe.co.uk\/products\/matrix-food-for-soft-hydrating-shampoo-with-avocado-oil-and-hyaluronic-acid-for-dry-hair-moisturising-and-nourishing-300-ml","provider":"ALTOE","version":"1.0","type":"link"}