{"product_id":"layrite-superhold-pomade-120g-high-hold-water-soluble-medium-shine","title":"Layrite Superhold Pomade 120g | High Hold Water Soluble Hair Styling","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf you struggle with hair that refuses to cooperate, you know the frustration of spending time on a style only for it to fall flat by midday. Whether you are dealing with coarse, thick, or curly textures, the daily battle against unruly strands can feel like a losing game. When your hair lacks structure, it compromises your entire look, leaving you feeling unpolished and constantly checking the mirror to fix flyaways or drooping volume.\u003c\/p\u003e\u003cp\u003eThe Layrite Superhold Pomade 120g, available at \u003cstrong\u003eJolof Store\u003c\/strong\u003e, is engineered to end that cycle. This water-soluble formula provides the \u003cstrong\u003ehigh hold\u003c\/strong\u003e necessary to lock in even the most demanding styles without the stiffness of traditional gels. It is specifically designed for:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCurly Hair Control\u003c\/strong\u003e: Manages and straightens curls with ease.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFrizz Control\u003c\/strong\u003e: Uses coconut and castor oil conditioners to smooth the hair shaft.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Styling\u003c\/strong\u003e: Perfect for high-lift styles or messy, wet looks.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBecause it dries with a flexible hold and never flakes, you get a clean, professional finish that lasts all day. Experience the ultimate control for your hair today.\u003c\/p\u003e","brand":"Jolof Store","offers":[{"title":"Default Title","offer_id":53473831584087,"sku":"B01MF8L77G","price":37.54,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/0585\/1991\/files\/71DYcgtPxIL.jpg?v=1777976707","url":"https:\/\/altoe.co.uk\/products\/layrite-superhold-pomade-120g-high-hold-water-soluble-medium-shine","provider":"ALTOE","version":"1.0","type":"link"}