{"product_id":"layrite-natural-matte-cream-120g-medium-hold-water-soluble-matte-finish","title":"Layrite Natural Matte Cream - Medium Hold Water Soluble Hair Cream 120g","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf you are looking for a reliable grooming staple that keeps your hair looking sharp without the artificial shine, the Layrite Natural Matte Cream is your new go-to. This 120g cream is designed for men who want a clean, professional look that stays in place all day while remaining touchably soft.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e Water Soluble formula – This cream breaks down easily with water, meaning it rinses out completely without leaving any sticky residue behind → \u003cstrong\u003eBenefit:\u003c\/strong\u003e You save time in the shower and keep your hair feeling healthy and clean every single day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e Flexible Hold – The medium-strength grip provides all-day control that moves with you rather than locking your hair into a stiff, unnatural position → \u003cstrong\u003eBenefit:\u003c\/strong\u003e You get a reliable style that looks effortless and stays exactly how you want it from morning until night.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e Natural Finish – The lightweight, matte formula eliminates unwanted grease and shine for a subtle, understated appearance → \u003cstrong\u003eBenefit:\u003c\/strong\u003e You achieve a sophisticated, modern look that appears completely natural and never over-styled.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eUpgrade your daily routine with this barber-approved cream to enjoy a versatile, high-quality style that works as hard as you do.\u003c\/p\u003e","brand":"Jolof Store","offers":[{"title":"Default Title","offer_id":53473796718935,"sku":"B01GIW9842","price":37.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/0585\/1991\/files\/71bosN-AMUL.jpg?v=1777976403","url":"https:\/\/altoe.co.uk\/products\/layrite-natural-matte-cream-120g-medium-hold-water-soluble-matte-finish","provider":"ALTOE","version":"1.0","type":"link"}