{"product_id":"la-riche-directions-semi-permanent-hair-dye-poppy-red","title":"La Riche Directions Poppy Red Semi Permanent Hair Dye - Vegan - 100ml","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf you are looking to refresh your style with a bold, head-turning look, La Riche Directions Poppy Red is the perfect semi-permanent hair dye to achieve that vibrant, warm-toned finish. This high-quality formula is designed for those who want professional-grade color results right at home.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e Vibrant Poppy Red shade – This warm-toned red sits perfectly between Rose Red and Pillarbox Red → \u003cstrong\u003eBenefit:\u003c\/strong\u003e You get a bright, eye-catching color that stands out without being too dark or too pink.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e 100ml generous size – The pot provides ample product for medium to long hair lengths → \u003cstrong\u003eBenefit:\u003c\/strong\u003e You can achieve full, even coverage without worrying about running out mid-application.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e Vegan-friendly and cruelty-free formula – Made without animal-derived ingredients → \u003cstrong\u003eBenefit:\u003c\/strong\u003e You can enjoy a stunning new look while staying true to your ethical values.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e Recycled ocean plastic packaging – The pot is crafted from eco-conscious materials → \u003cstrong\u003eBenefit:\u003c\/strong\u003e You are supporting sustainable manufacturing practices with every purchase.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eTransform your hair with this iconic shade and enjoy a bold, vibrant look that reflects your personal style.\u003c\/p\u003e","brand":"Kate's Clothing","offers":[{"title":"100ml","offer_id":53480915698007,"sku":"DIRECTIONS-0023_WPR010","price":3.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/0585\/1991\/files\/Product_shots__Poppy-Red.jpg?v=1778052985","url":"https:\/\/altoe.co.uk\/products\/la-riche-directions-semi-permanent-hair-dye-poppy-red","provider":"ALTOE","version":"1.0","type":"link"}