{"product_id":"la-riche-directions-bright-daffodil-semi-permanent-hair-dye-vibrant-true-yellow-vegan","title":"La Riche Directions Bright Daffodil Yellow Semi-Permanent Hair Dye","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eImagine stepping out with hair that captures the pure, electric energy of a summer sunbeam. Whether you are heading to a festival or just want to refresh your everyday alternative style, a bold, sunny look turns heads and expresses your unique personality instantly.\u003c\/p\u003e\u003cp\u003eLa Riche Directions Bright Daffodil is the perfect way to achieve that vibrant, true yellow finish. This \u003cstrong\u003eYellow Semi-Permanent hair dye\u003c\/strong\u003e is designed to deliver intense, highly pigmented results that make a genuine statement. We promise a vivid transformation that feels as good as it looks, thanks to a conditioning formula that keeps your hair feeling healthy.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntense Pigmentation:\u003c\/strong\u003e Delivers a bold, true yellow shade for maximum impact.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEthical Formula:\u003c\/strong\u003e Vegan and cruelty-free, housed in a 100ml pot made from recycled ocean plastic.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy Application:\u003c\/strong\u003e Works best on pre-lightened blonde hair for the most vibrant, long-lasting results.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eTrusted by alternative hair enthusiasts worldwide, this formula combines brilliant colour payoff with a commitment to ethical beauty. Ready to brighten your look? Grab your pot of Bright Daffodil today and start your next colourful transformation.\u003c\/p\u003e","brand":"Kate's Clothing","offers":[{"title":"100ml","offer_id":53480915042647,"sku":"DIRECTIONS-0005_WPR010","price":3.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/0585\/1991\/files\/Directions_Vibrant_Hair_Dye_Bright_Daffodil.jpg?v=1778052978","url":"https:\/\/altoe.co.uk\/products\/la-riche-directions-bright-daffodil-semi-permanent-hair-dye-vibrant-true-yellow-vegan","provider":"ALTOE","version":"1.0","type":"link"}