{"product_id":"joico-colorful-anti-fade-shampoo-300-ml","title":"Joico Colorful Anti-Fade Shampoo | Sulfate-Free Color Protection, 300ml","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMaintain that salon-fresh brilliance every time you wash with the Joico Colorful Anti-Fade Shampoo. Designed for those who invest in their hair color, this professional-grade formula ensures your shade stays vibrant while keeping your strands healthy and resilient.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e Sulfate-Free Cleansing – This gentle formula removes impurities without stripping away natural moisture or color pigments → \u003cstrong\u003eBenefit:\u003c\/strong\u003e Your hair remains hydrated and your color stays true for much longer.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e Advanced Color Protection – Infused with specialized ingredients that lock in color molecules → \u003cstrong\u003eBenefit:\u003c\/strong\u003e You enjoy long-lasting, salon-quality vibrancy that resists fading between appointments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e UV Hair Protection – Acts as a shield against environmental stressors like pollution and sun exposure → \u003cstrong\u003eBenefit:\u003c\/strong\u003e Your hair is defended against damage, keeping it soft, shiny, and protected from the elements.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e Strengthening Formula – Specifically engineered to reduce breakage in color-treated hair → \u003cstrong\u003eBenefit:\u003c\/strong\u003e You get stronger, healthier-looking hair that feels silky and smooth to the touch.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eExperience the perfect balance of gentle care and professional protection for your beautiful, radiant hair.\u003c\/p\u003e","brand":"Jolof Store","offers":[{"title":"Default Title","offer_id":53473434566999,"sku":"B0B3XSSPPB","price":29.52,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/0585\/1991\/files\/61wR5DE36YL.jpg?v=1777974808","url":"https:\/\/altoe.co.uk\/products\/joico-colorful-anti-fade-shampoo-300-ml","provider":"ALTOE","version":"1.0","type":"link"}