{"product_id":"hollywood-red-hair-dye-permanent-with-anti-breakage-plex-hair-care-vegan-cruelty-free-ppd-free-hair-dye-grey-coverage-bright-red-hair-colour","title":"Smart Beauty Hollywood Red Permanent Hair Dye with Plex Treatment","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eStruggling to find a vibrant red that doesn't compromise your hair's health? Many at-home dyes leave hair feeling brittle, dry, or lacking that salon-grade shine, making the dream of a bold, Hollywood-inspired transformation feel out of reach.\u003c\/p\u003e\u003cp\u003eImagine stepping out with a striking, luminous red that looks professionally styled. Your hair feels soft, restored, and resilient, with a rich, multi-dimensional colour that turns heads. Achieving this level of luxury at home is now effortless, giving you the confidence of a fresh salon visit without the premium price tag.\u003c\/p\u003e\u003cp\u003eSmart Beauty Hollywood Red is the bridge to your perfect look. This \u003cstrong\u003ePlex Treatment\u003c\/strong\u003e infused formula actively rebuilds your hair structure while you colour, ensuring your locks remain strong and vibrant. Whether you need full \u003cstrong\u003eGrey Coverage\u003c\/strong\u003e, a root touch-up, or a complete style refresh, this vegan and PPD-free kit delivers consistent, professional results.\u003c\/p\u003e\u003cp\u003eWhy choose Smart Beauty for your \u003cstrong\u003eHome Hair Colour\u003c\/strong\u003e routine?\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnti-Breakage Plex Technology:\u003c\/strong\u003e Protects and restores hair during the colouring process.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Application:\u003c\/strong\u003e Perfect for balayage, lowlights, or full-head coverage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInclusive Formula:\u003c\/strong\u003e Suitable for all hair types, including Afro, Asian, and chemically treated hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMess-Free Design:\u003c\/strong\u003e Precision nozzle and smooth cream formula for easy, drip-free application.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eExperience the premium, ethical choice for your next colour transformation.\u003c\/p\u003e","brand":"Jolof Store","offers":[{"title":"Default Title","offer_id":53473880965463,"sku":"B07QFR488M","price":25.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/0585\/1991\/files\/81aWmGJsaeL.jpg?v=1777976954","url":"https:\/\/altoe.co.uk\/products\/hollywood-red-hair-dye-permanent-with-anti-breakage-plex-hair-care-vegan-cruelty-free-ppd-free-hair-dye-grey-coverage-bright-red-hair-colour","provider":"ALTOE","version":"1.0","type":"link"}