{"product_id":"aveda-invati-ultra-advanced-exfoliating-shampoo-rich-step-1-of-4-reduces-hair-loss-by-77-for-medium-to-thick-thinning-hair-types-normal-to","title":"Aveda Invati Ultra Advanced Exfoliating Shampoo Rich for Thinning Hair","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf you are noticing more hair in your brush or feeling like your strands have lost their natural density, you are not alone. Thinning hair can be a source of daily frustration, often caused by clogged pores and environmental buildup that prevents your scalp from being its healthiest self.\u003c\/p\u003e\u003cp\u003eThe \u003cstrong\u003eAveda Invati Ultra Advanced Exfoliating Shampoo Rich\u003c\/strong\u003e is designed to address these concerns at the root. This clarifying formula uses wintergreen-derived salicylic acid to gently exfoliate your scalp, removing excess oil and residue that can weigh down medium to thick hair. By creating a clean, nourished foundation, it prepares your hair to look and feel its absolute best.\u003c\/p\u003e\u003cp\u003eWhy choose this system? Here is how it supports your hair health:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eReduces hair loss by 77%\u003c\/strong\u003e when used as part of the complete 4-step system.\u003c\/li\u003e\n\u003cli\u003eFormulated with 94% naturally derived ingredients, including ginseng and turmeric.\u003c\/li\u003e\n\u003cli\u003eFree from sulfates, mineral oils, and synthetic fragrances for a gentle, professional-grade clean.\u003c\/li\u003e\n\u003cli\u003e100% vegan, cruelty-free, and Leaping Bunny approved.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eTo see the best results, massage this rich, creamy lather into your wet hair and scalp, then rinse thoroughly. For a complete routine, follow with the Invati Ultra Advanced Thickening Conditioner, Revitalizing Scalp Serum, and Fortifying Leave-In Treatment to restore fullness and shine.\u003c\/p\u003e","brand":"Jolof Store","offers":[{"title":"Default Title","offer_id":53473434829143,"sku":"B0D9ZKVFMR","price":50.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/0585\/1991\/files\/61ok6JGlAUL.jpg?v=1777974809","url":"https:\/\/altoe.co.uk\/products\/aveda-invati-ultra-advanced-exfoliating-shampoo-rich-step-1-of-4-reduces-hair-loss-by-77-for-medium-to-thick-thinning-hair-types-normal-to","provider":"ALTOE","version":"1.0","type":"link"}