{"product_id":"aveda-be-curly-advanced-curl-perfecting-primer-hair-treatment-for-wavy-coily-curly-hair-detangles-smooths-products-against-humidity","title":"Aveda Be Curly Advanced Curl Perfecting Primer | Anti-Frizz Hair Treatment","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf you struggle with unruly curls that lose their shape or frizz up the moment humidity hits, you know how frustrating wash day can feel. Maintaining healthy, defined curls requires more than just a standard conditioner; it needs a dedicated foundation that protects your hair from daily environmental stressors like sun exposure and breakage.\u003c\/p\u003e\u003cp\u003eThe Aveda Be Curly Advanced Curl Perfecting Primer is designed to be the essential first step in your styling routine. This lightweight \u003cstrong\u003eCurl Primer\u003c\/strong\u003e acts as a protective shield, instantly \u003cstrong\u003ereducing frizz by 87%\u003c\/strong\u003e while detangling your hair to prevent breakage during combing. Formulated with plant-derived peptides and nourishing kokum seed butter, it strengthens fragile coils while providing the perfect slip for your favorite styling products.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFrizz Control:\u003c\/strong\u003e Keeps curls smooth and defined even in humid conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair Repair:\u003c\/strong\u003e 97% naturally derived formula replenishes strength with plant proteins.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSun Protection:\u003c\/strong\u003e Guards against the drying effects of the sun.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClean Beauty:\u003c\/strong\u003e 100% vegan, cruelty-free, and free from silicones, parabens, and synthetic fragrances.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eElevate your \u003cstrong\u003eCurly Hair Care\u003c\/strong\u003e routine by misting this primer onto damp hair before styling. It is the gentle, effective way to ensure your curls stay hydrated, strong, and beautifully defined all day long.\u003c\/p\u003e","brand":"Jolof Store","offers":[{"title":"Default Title","offer_id":53473371259223,"sku":"B0D22N1SCV","price":55.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/0585\/1991\/files\/61kq8mr2-LL.jpg?v=1777974749","url":"https:\/\/altoe.co.uk\/products\/aveda-be-curly-advanced-curl-perfecting-primer-hair-treatment-for-wavy-coily-curly-hair-detangles-smooths-products-against-humidity","provider":"ALTOE","version":"1.0","type":"link"}