{"product_id":"amethyst-purple-hair-dye-permanent-with-anti-breakage-plex-hair-care-vegan-hair-dye-cruelty-free-100-grey-coverage-purple-hair-colour-for-all","title":"Smart Beauty Amethyst Purple Permanent Hair Dye with Anti-Breakage Plex","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eStruggling to find a vibrant, salon-quality purple that doesn't compromise your hair's health? Many at-home dyes leave hair feeling brittle, dry, or uneven, making the dream of a bold, amethyst transformation feel out of reach. You deserve a look that turns heads without the damage.\u003c\/p\u003e\u003cp\u003eImagine stepping out with rich, multidimensional Amethyst Purple hair that feels as soft and strong as it looks. With \u003cstrong\u003e100% Grey Coverage\u003c\/strong\u003e and a professional-grade finish, you can achieve a striking, vibrant look that lasts. Whether you are refreshing your roots, creating a balayage effect, or going for a full-head transformation, your hair will look healthy, glossy, and deeply pigmented.\u003c\/p\u003e\u003cp\u003eThe \u003cstrong\u003eSmart Beauty Amethyst Purple Permanent Hair Dye\u003c\/strong\u003e, available at \u003cstrong\u003eJolof Store\u003c\/strong\u003e, is the perfect \u003cstrong\u003eHome Hair Kit\u003c\/strong\u003e to bridge the gap between your current style and your dream look. Infused with \u003cstrong\u003eAnti-Breakage Plex\u003c\/strong\u003e technology, this vegan and cruelty-free formula actively protects and restores your hair structure during the coloring process. The smooth, non-drip cream ensures a mess-free application for all hair types, including Afro, Asian, and chemically treated hair. Elevate your beauty routine with this premium British-made solution and enjoy professional results from the comfort of your home.\u003c\/p\u003e","brand":"Jolof Store","offers":[{"title":"Default Title","offer_id":53473886437719,"sku":"B07QCP9X1R","price":25.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/0585\/1991\/files\/81fee8aEO9L.jpg?v=1777977021","url":"https:\/\/altoe.co.uk\/products\/amethyst-purple-hair-dye-permanent-with-anti-breakage-plex-hair-care-vegan-hair-dye-cruelty-free-100-grey-coverage-purple-hair-colour-for-all","provider":"ALTOE","version":"1.0","type":"link"}