{"product_id":"wella-4-71-koleston-perfect-me-60-ml","title":"Wella Koleston Perfect Me+ 4\/71 Permanent Hair Color Brown Ash - 60 ml","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAchieving a sophisticated, salon-quality look at home is easier than ever with Wella Koleston Perfect Me+ 4\/71. This professional-grade permanent hair color in Brown Ash provides the perfect balance of depth and cool tones for a polished, natural finish.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e ME+ Technology – This advanced formula replaces traditional hair dye molecules to reduce the risk of allergic reactions while maintaining vibrant color → \u003cstrong\u003eBenefit:\u003c\/strong\u003e You get long-lasting, intense results without compromising your scalp comfort.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e 4\/71 Brown Ash Shade – This specific pigment blend neutralizes unwanted warmth and brassiness during the coloring process → \u003cstrong\u003eBenefit:\u003c\/strong\u003e You enjoy a cool, multidimensional brown shade that looks refined and intentional.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e 1:1 Mixing Ratio – The formula is designed to be mixed with Welloxon Perfect developer in a precise 1:1 ratio → \u003cstrong\u003eBenefit:\u003c\/strong\u003e You achieve consistent, reliable color application every single time you refresh your hair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eExperience the professional precision of Koleston Perfect and elevate your hair color routine with this reliable, high-performance shade.\u003c\/p\u003e","brand":"Jolof Store","offers":[{"title":"Default Title","offer_id":53473757331799,"sku":"B0855LTYHF","price":22.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/0585\/1991\/files\/41W99M6TmgL.jpg?v=1777976105","url":"https:\/\/altoe.co.uk\/it\/products\/wella-4-71-koleston-perfect-me-60-ml","provider":"ALTOE","version":"1.0","type":"link"}