{"product_id":"the-london-grooming-company-hair-clay-for-men-firm-all-day-hold-matte-finish-easy-to-wash-out-50ml-1-7-fl-oz","title":"The London Grooming Company Matte Hair Clay – Firm Hold \u0026 Natural Finish – 50ml","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eStruggling with hair that falls flat by midday or dealing with greasy, heavy gels that leave your scalp feeling weighed down? Many men find that standard styling products either lack the staying power for a busy schedule or leave behind an unnatural, shiny residue that just doesn't look right.\u003c\/p\u003e\u003cp\u003eImagine stepping out with a clean, \u003cstrong\u003eNatural Grooming\u003c\/strong\u003e aesthetic that stays perfectly in place from your morning commute until your evening plans. With the right texture and a reliable, \u003cstrong\u003eFirm Hold\u003c\/strong\u003e, you can achieve a sophisticated look that feels touchable and healthy, giving you the confidence that your style is locked in without the stiffness of traditional hair products.\u003c\/p\u003e\u003cp\u003eThe London Grooming Company Matte Hair Clay is the bridge to that effortless look. Designed for short to medium hair, this 50ml clay uses Kaolin Clay to provide structure while castor oil and oud wood add moisture. It is the perfect tool for modern \u003cstrong\u003eHair Styling\u003c\/strong\u003e, offering a matte finish that is easy to wash out at the end of the day.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFirm Hold\u003c\/strong\u003e with a natural, matte finish.\u003c\/li\u003e\n\u003cli\u003eEnriched with Kaolin Clay, castor oil, and oud wood.\u003c\/li\u003e\n\u003cli\u003eCruelty-free, alcohol-free, and paraben-free formula.\u003c\/li\u003e\n\u003cli\u003eTSA-friendly 50ml size, ideal for travel or the gym.\u003c\/li\u003e\n\u003cli\u003eWater-soluble for easy, residue-free washing.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSimply warm a pea-sized amount in your palms and distribute evenly to master your desired style.\u003c\/p\u003e","brand":"Jolof Store","offers":[{"title":"Default Title","offer_id":53473712603479,"sku":"B07TDV153J","price":1500.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/0585\/1991\/files\/71Rf1tNHFfL.jpg?v=1777975624","url":"https:\/\/altoe.co.uk\/it\/products\/the-london-grooming-company-hair-clay-for-men-firm-all-day-hold-matte-finish-easy-to-wash-out-50ml-1-7-fl-oz","provider":"ALTOE","version":"1.0","type":"link"}