{"product_id":"la-riche-directions-semi-permanent-hair-dye-plum","title":"La Riche Directions Semi Permanent Hair Dye – Plum Purple (100ml)","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eImagine stepping out with hair that catches the light, revealing a deep, sophisticated plum hue that feels both bold and effortlessly elegant. Whether you are aiming for a dramatic transformation or a subtle, moody shift in your natural color, this shade offers the perfect balance of warm and cool tones to elevate your look.\u003c\/p\u003e\u003cp\u003eLa Riche Directions Semi Permanent Hair Dye in Plum Purple is designed to deliver that exact, sumptuous finish. We promise a rich, professional-grade color experience that is as kind to your hair as it is to the planet, giving you the confidence to express your personal style with ease.\u003c\/p\u003e\u003cp\u003eThis 100ml pot is packed with features that set it apart:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Application:\u003c\/strong\u003e Achieve vibrant, deep purple on bleached hair or a subtle, dimensional tint on unbleached hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan-Friendly Formula:\u003c\/strong\u003e A cruelty-free, high-quality dye that aligns with your ethical values.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEco-Conscious Design:\u003c\/strong\u003e Each pot is crafted from recycled ocean plastic, supporting a more sustainable beauty routine.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eReady to embrace your new look? Add this premium Plum Purple shade to your collection today and experience the rich, lasting depth that only La Riche Directions can provide.\u003c\/p\u003e","brand":"Kate's Clothing","offers":[{"title":"100ml","offer_id":53480916582743,"sku":"DIRECTIONS-0022_WPR010","price":3.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/0585\/1991\/files\/Product_shots__Plum.jpg?v=1778053005","url":"https:\/\/altoe.co.uk\/it\/products\/la-riche-directions-semi-permanent-hair-dye-plum","provider":"ALTOE","version":"1.0","type":"link"}