{"title":"Hair Serums","description":"\u003ch2\u003eHealthier, More Beautiful Hair Starts Here — The Best Hair Serums\u003c\/h2\u003e\u003cp\u003eWhether your hair is damaged, dry, colour-treated, thinning, or simply lacking its natural lustre, the right serum can transform your routine. Our \u003cstrong\u003eHair Serums\u003c\/strong\u003e collection brings together six of the finest professional and organic hair serums available — from overnight repair treatments to scalp-nourishing peptide formulas — curated from some of the most respected names in premium haircare including Kérastase, OUAI, Innersense, and Rausch.\u003c\/p\u003e\u003ch3\u003eWhat's in This Collection\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOvernight repair serums\u003c\/strong\u003e — Kérastase Blond Absolu Sérum Cicanuit (90ml) is a luxurious leave-in treatment specifically formulated for blonde and highlighted hair; applied before bed, it deeply nourishes sensitised, lightened fibres, reduces split ends and breakage, and restores a smooth, luminous finish by morning\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeat protecting \u0026amp; anti-frizz serums\u003c\/strong\u003e — Kérastase Première Anti-Frizz Heat Protecting Serum (90ml) is a peptide-powered formula that shields hair from styling tool damage while delivering a sleek, frizz-free finish; ideal for damaged or brittle hair that needs daily protection and restoration\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScalp serums \u0026amp; thickening treatments\u003c\/strong\u003e — OUAI Scalp Serum (60ml) is a skincare-inspired daily treatment with peptides, hyaluronic acid, and adaptogens (Arctic Root, Siberian Ginseng, Chaga Mushroom) to promote thicker, fuller-looking hair and a deeply hydrated, balanced scalp; Kérastase Nutritive Hydrating Scalp Serum (90ml) uses Niacinamide and essential vitamins to soothe dryness, relieve tightness, and restore the scalp's moisture barrier\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine \u0026amp; gloss serums\u003c\/strong\u003e — Innersense I Create Shine (2oz) is a lightweight, organic hair gloss serum that smooths the cuticle and restores brilliant, healthy-looking shine without harsh synthetics, buildup, or greasy residue; perfect for daily use on all hair types\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRepair \u0026amp; strengthening serums\u003c\/strong\u003e — Rausch Amaranth Repair Serum (30ml) is infused with nourishing Amaranth Oil to smooth and strengthen brittle, damaged strands from within, restoring natural resilience and shine with every application\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy These Are the Best Buys\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorld-class professional brands\u003c\/strong\u003e — Kérastase, OUAI, Innersense, and Rausch are globally recognised leaders in professional and clean haircare, trusted by stylists and beauty editors worldwide\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTargeted formulas for real results\u003c\/strong\u003e — every serum in this collection is formulated for a specific hair concern — damage, frizz, thinning, dryness, or dullness — so you get targeted treatment rather than a generic product\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeptide \u0026amp; active ingredient technology\u003c\/strong\u003e — multiple products feature advanced actives including peptides, hyaluronic acid, Niacinamide, and Amaranth Oil for clinically inspired, measurable results\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClean \u0026amp; organic options\u003c\/strong\u003e — Innersense I Create Shine is formulated with certified organic ingredients, free from harsh synthetics, making it ideal for those committed to cleaner beauty\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGenerous sizes\u003c\/strong\u003e — with 90ml professional sizes from Kérastase and a compact 30ml option from Rausch, there's a size to suit every routine and budget\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eStop fighting your hair and start nourishing it. Shop our expertly curated hair serums today and discover the difference that a truly great formula makes — from root to tip, every single day.\u003c\/p\u003e","products":[{"product_id":"kerastase-nutritive-hydrating-scalp-serum-for-dry-hair-with-niacinamide-and-vitamins-moisturising-and-revitalising-fast-absorbing-and-non-greasy-nutri-supplement-90-ml","title":"Kérastase Nutritive Hydrating Scalp Serum – Niacinamide \u0026 Vitamin, 90ml","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDoes your scalp feel tight, itchy, or perpetually dry, leaving your hair looking dull and lifeless? When your scalp lacks essential moisture, it struggles to support healthy growth, often leading to discomfort and a lackluster appearance that no amount of styling can truly hide. Ignoring these signs of dehydration can lead to persistent flakiness and a weakened hair barrier, making your hair feel brittle and prone to breakage over time.\u003c\/p\u003e\u003cp\u003eThe Kérastase Nutritive Hydrating Scalp Serum is designed to provide the deep \u003cstrong\u003ehair nutrition\u003c\/strong\u003e your scalp craves. Infused with \u003cstrong\u003eNiacinamide\u003c\/strong\u003e, this lightweight, non-greasy formula acts as a vitamin-rich moisturizer to soothe your skin and lock in hydration. It is the perfect solution for those struggling with \u003cstrong\u003edry hair\u003c\/strong\u003e and scalp sensitivity, helping to restore balance and comfort.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFormulated with Niacinamide and essential vitamins.\u003c\/li\u003e\n\u003cli\u003eProvides deep hydration for a healthier scalp environment.\u003c\/li\u003e\n\u003cli\u003eLightweight texture suitable for daily use.\u003c\/li\u003e\n\u003cli\u003eConvenient 90ml bottle for consistent care.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eGive your scalp the gentle, nourishing care it deserves to help your hair look and feel its absolute best.\u003c\/p\u003e","brand":"Jolof Store","offers":[{"title":"Default Title","offer_id":53467368096087,"sku":"B0BZZK7GJB","price":57.61,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/0585\/1991\/files\/31a-kHFXO1L._AC_SR1100.jpg?v=1777912960"},{"product_id":"kerastase-premiere-anti-frizz-filler-heat-protecting-hair-serum-for-damaged-hair-with-peptides-90ml-step-4-protect-repair","title":"Kérastase Première Anti-Frizz Heat Protecting Serum with Peptides 90ml","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf you struggle with \u003cstrong\u003edamaged hair\u003c\/strong\u003e that feels brittle and impossible to manage, you know the daily frustration of dealing with stubborn flyaways and dull texture. It feels like no matter how much effort you put into your styling routine, your hair just won't cooperate, leaving you feeling self-conscious and discouraged by the lack of shine and smoothness.\u003c\/p\u003e\u003cp\u003eIgnoring these signs of damage often leads to further breakage and even more frizz, making your hair look tired and unkempt despite your best intentions. You deserve a routine that actually restores your confidence rather than just masking the issues.\u003c\/p\u003e\u003cp\u003eThe \u003cstrong\u003eKérastase Première Anti-Frizz Heat Protecting Serum\u003c\/strong\u003e is designed to be your go-to solution. This 90ml treatment is formulated with peptides to help repair and protect your strands. As a high-performance \u003cstrong\u003eHeat Protectant\u003c\/strong\u003e, it shields your hair from styling tools while providing a sleek, \u003cstrong\u003eAnti-Frizz\u003c\/strong\u003e finish. Simply apply it to your hair to enjoy a smoother, healthier-looking mane every single day.\u003c\/p\u003e","brand":"Jolof Store","offers":[{"title":"Default Title","offer_id":53467368489303,"sku":"B0CPF6ZGMV","price":63.03,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/0585\/1991\/files\/41FO1iUcILL._AC_SR1100.jpg?v=1777912968"},{"product_id":"ouai-scalp-serum-hair-serum-with-red-clover-extract-siberian-ginseng-and-peptides-for-thicker-and-fuller-looking-hair-paraben-phthalate-and-sulfate-free-scalp-care-60ml","title":"OUAI Scalp Serum – Thickening Hair Treatment with Peptides - 60ml","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eImagine running your fingers through hair that feels noticeably thicker, fuller, and deeply nourished from the very root. Achieving that level of \u003cstrong\u003ehair health\u003c\/strong\u003e starts with a balanced, hydrated foundation, and your scalp deserves the same level of care as your skin.\u003c\/p\u003e\u003cp\u003eThe OUAI Scalp Serum is your daily essential for promoting \u003cstrong\u003ehair growth\u003c\/strong\u003e and maintaining a healthy scalp barrier. This skin care-inspired treatment is designed to soothe discomfort while delivering intense hydration to dry areas, ensuring your hair has the perfect environment to thrive.\u003c\/p\u003e\u003cp\u003eWhy it works:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeptide-powered formula:\u003c\/strong\u003e Specifically crafted to support thicker, fuller-looking hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydration boost:\u003c\/strong\u003e Infused with hyaluronic acid and nourishing adaptogens like Arctic Root, Siberian Ginseng, and Chaga Mushroom.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensory experience:\u003c\/strong\u003e Features the signature Cape Town fragrance, a calming blend of spearmint, ginger, basil, and green fig.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSuitable for all hair types, this 60ml serum is easy to incorporate into your daily routine. Simply apply it consistently to see the best results. Elevate your self-care ritual and give your hair the foundation it needs to look its absolute best every single day.\u003c\/p\u003e","brand":"Jolof Store","offers":[{"title":"Default Title","offer_id":53467369898327,"sku":"B0B137RLYG","price":76.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/0585\/1991\/files\/31OSSzXe90L._AC_US1100.jpg?v=1777913013"},{"product_id":"innersense-i-create-shine-1-count","title":"Innersense I Create Shine - Organic Hair Gloss and Shine Serum | 2oz","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDo you struggle with dull, lackluster hair that feels weighed down by heavy styling products? It is incredibly frustrating when your hair loses its natural vibrancy, leaving you feeling less than confident about your look. You likely find yourself constantly battling frizz or trying to mask dryness with products that only lead to buildup and greasy residue, making your hair look even more tired and lifeless over time.\u003c\/p\u003e\u003cp\u003eInnersense I Create Shine is the gentle, effective \u003cstrong\u003eHair Gloss\u003c\/strong\u003e and \u003cstrong\u003eShine Serum\u003c\/strong\u003e you have been searching for. Designed for those who prioritize \u003cstrong\u003eOrganic Haircare\u003c\/strong\u003e, this lightweight formula restores your hair's natural luster without the use of harsh synthetics. It works to smooth the cuticle, providing a brilliant, healthy-looking finish that feels soft to the touch.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eProvides a weightless, high-gloss finish\u003c\/li\u003e\n\u003cli\u003eFormulated with clean, organic ingredients\u003c\/li\u003e\n\u003cli\u003ePerfect for smoothing frizz and adding radiance\u003c\/li\u003e\n\u003cli\u003eConvenient 2oz size for daily use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eExperience the difference of a serum that truly cares for your hair's health while delivering the shine you deserve.\u003c\/p\u003e","brand":"Jolof Store","offers":[{"title":"Default Title","offer_id":53467370193239,"sku":"B09R2D5YPH","price":1500.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/0585\/1991\/files\/21ZzJYRlPGL._AC_US1100.jpg?v=1777913024"},{"product_id":"kerastase-blond-absolu-conditioning-leave-in-hair-serum-overnight-treatment-for-lightened-or-highlighted-hair-with-hyaluronic-acid-edelweiss-flower-serum-cicanuit-90ml","title":"Kérastase Blond Absolu Sérum Cicanuit – Overnight Hair Serum, 90ml","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf you have \u003cstrong\u003eblonde hair\u003c\/strong\u003e or \u003cstrong\u003ehighlighted hair\u003c\/strong\u003e, you know the struggle of waking up to dry, brittle strands that feel more like straw than silk. Constant bleaching and heat styling strip your hair of its natural moisture, leaving it prone to breakage and dullness that no amount of morning styling can truly hide.\u003c\/p\u003e\u003cp\u003eIgnoring this damage only leads to more split ends and a lackluster appearance that makes your color look tired and flat. You deserve to wake up with hair that feels soft, hydrated, and healthy, rather than spending your precious morning minutes fighting frizz and tangles.\u003c\/p\u003e\u003cp\u003eThe \u003cstrong\u003eKérastase Blond Absolu Sérum Cicanuit\u003c\/strong\u003e is your overnight solution for deep recovery. This luxurious \u003cstrong\u003eHair Serum\u003c\/strong\u003e works while you sleep to provide intense hydration and repair. 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