Three London neighbourhoods. Three distinct personalities. Three unisex fragrances, each one a 60ml ode to a different corner of the capital. Our Health & Beauty collection features this beautifully curated trio of Eau de Parfums, all priced at £70 and sharing the same elegant bottle format — but the similarities end there. Here's how to find your London scent.
1. Belgravia Eau De Parfum – £70
Belgravia — London's most exclusive postcode — demands a fragrance of equal sophistication. The Belgravia EDP opens with the warm opulence of saffron and Italian mandarin, a pairing that is immediately arresting and unmistakably luxurious. The heart softens into osmanthus and violet leaves — delicate, powdery, and refined — before settling into a deep, mineral base of musk, cedar, and patchouli. This is a fragrance for those who appreciate complexity and depth; it wears like a second skin and evolves beautifully throughout the day.
Fragrance family: Oriental Woody
Top notes: Saffron, Italian Mandarin
Heart notes: Osmanthus, Violet Leaves
Base notes: Mineral Notes, Musk, Cedar, Patchouli
Best for: Evening wear, cooler months, those who love rich, complex scents.
2. Liberty Eau de Parfum – £70
Named after one of London's most beloved and joyful destinations, Liberty is the most approachable and uplifting of the three. It opens with a playful burst of wild strawberry and soft violet — bright, fruity, and instantly mood-lifting. The heart blooms into orange blossom and iris, adding a floral elegance that keeps it from feeling too sweet. The base of vanilla, tonka bean, and sandalwood wraps everything in a warm, comforting finish that lingers gently on the skin. This is the everyday scent — the one you reach for without thinking.
Fragrance family: Floral Fruity Gourmand
Top notes: Wild Strawberry, Violet
Heart notes: Orange Blossom, Iris
Base notes: Vanilla, Tonka Bean, Sandalwood
Best for: Everyday wear, spring and summer, gifting, those new to fragrance.
3. Covent Garden Eau De Parfum – £70
Covent Garden — theatrical, vibrant, and full of character — inspires the boldest fragrance of the trio. The Covent Garden EDP opens with the bright, citrusy lift of Italian bergamot before revealing a dramatic heart of white amber and oud — smoky, resinous, and deeply captivating. The base of musk, leather, and vetiver grounds everything in an earthy, confident finish that commands attention. If Belgravia is refined and Liberty is joyful, Covent Garden is bold and unapologetic.
Fragrance family: Amber Woody
Top notes: Italian Bergamot
Heart notes: White Amber, Oud
Base notes: Musk, Leather, Vetiver
Best for: Statement occasions, autumn and winter, oud lovers, those who want to be noticed.
Side-by-Side Comparison
| Feature | Belgravia | Liberty | Covent Garden |
|---|---|---|---|
| Price | £70 | £70 | £70 |
| Fragrance Family | Oriental Woody | Floral Fruity Gourmand | Amber Woody |
| Opening Character | Warm & spiced | Bright & fruity | Fresh citrus |
| Overall Mood | Sophisticated & complex | Joyful & approachable | Bold & dramatic |
| Best Season | Autumn / Winter | Spring / Summer | Autumn / Winter |
| Occasion | Evening / special | Everyday | Statement / occasion |
| Gift Potential | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| Size | 60ml | 60ml | 60ml |
Which London Are You?
At £70 each, all three fragrances represent exceptional value for a 60ml unisex EDP — and all three make outstanding gifts. The real question is which London speaks to you. If you're drawn to quiet luxury and depth, Belgravia is your scent. If you want something uplifting and effortlessly wearable every day, Liberty is the one. And if you want a fragrance that makes a statement and lingers in the memory long after you've left the room, Covent Garden is calling.
Explore all three in our Health & Beauty collection and find your London.
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