Inspired by the most iconic neighbourhoods in London, this unisex Eau de Parfum collection captures the character of the city in four beautifully distinct scents. Each 60ml bottle is priced at £70 and crafted for everyday wear — but the fragrance families, moods, and occasions they suit are wonderfully different. We’ve picked four standout EDPs from our Perfumes & Colognes collection and compared them so you can find your signature London scent.
1. Liberty Eau de Parfum – £70.00
The Liberty EDP is the most approachable and joyful scent in this collection. A modern Floral Fruity Gourmand, it opens with the playful sweetness of wild strawberry and soft violet, blooms into an elegant heart of orange blossom and iris, and settles into a warm, comforting base of vanilla, tonka bean, and sandalwood. The result is a smooth, uplifting scent that feels simultaneously cosy and fresh — the kind of fragrance that works effortlessly from morning to evening, every day of the week.
Fragrance family: Floral Fruity Gourmand
Top notes: Wild Strawberry, Violet | Heart: Orange Blossom, Iris | Base: Vanilla, Tonka Bean, Sandalwood
Mood: Uplifting, warm, and approachable — perfect for everyday wear.
Standout feature: The most versatile everyday scent in the collection — equally at home in the office or on a weekend out.
2. Covent Garden Eau de Parfum – £70.00
The Covent Garden EDP is the most sophisticated and complex scent in this lineup. An Amber Woody fragrance, it opens with the bright citrus freshness of Italian Bergamot before deepening into a rich, smoky heart of White Amber and Oud — then settles into a bold, lingering base of Musk, Leather, and Vetiver. It’s a scent with real depth and presence, inspired by the vibrant heart of London. Ideal for those who want a fragrance that makes a statement and evolves beautifully on the skin throughout the day.
Fragrance family: Amber Woody
Top notes: Italian Bergamot | Heart: White Amber, Oud | Base: Musk, Leather, Vetiver
Mood: Bold, sophisticated, and complex — a statement scent for evenings and special occasions.
Standout feature: Oud and leather base — the most intense and long-lasting fragrance in this comparison.
3. Mayfair Eau de Parfum – £70.00
The Mayfair EDP is the most distinctive and daring scent in this collection. An Oriental fragrance built around just three notes — Fig, Honey, and Tobacco — it’s a study in confident minimalism. The sweetness of fig and honey is grounded and made mysterious by the warmth of tobacco, creating a rich, sensual, and utterly memorable scent that reflects the elegance and quiet confidence of its namesake neighbourhood. For those who want a fragrance that is unmistakably theirs.
Fragrance family: Oriental
Notes: Fig, Honey, Tobacco
Mood: Sensual, warm, and distinctive — a confident signature scent for those who want to be remembered.
Standout feature: Three-note Oriental simplicity — the most distinctive and memorable fragrance in this lineup.
4. Trafalgar Eau de Parfum – £70.00
The Trafalgar EDP is the freshest and most outdoorsy scent in this comparison. An Aromatic Green fragrance, it opens with the tart, energising freshness of Rhubarb before moving into a clean, woody heart of Cedar, then settling into a rich, grounding base of Vetiver, Sandalwood, Tonka Beans, and Leather. It’s a scent that feels alive and invigorating — the olfactory equivalent of a crisp London morning. Perfect for those who prefer their fragrance clean, green, and effortlessly cool.
Fragrance family: Aromatic Green
Top notes: Rhubarb | Heart: Cedar | Base: Vetiver, Sandalwood, Tonka Beans, Leather
Mood: Fresh, clean, and invigorating — ideal for daytime and active wear.
Standout feature: Rhubarb and cedar opening — the freshest, most energising scent in this collection.
Quick Comparison
| Fragrance | Price | Family | Key Notes | Best For |
|---|---|---|---|---|
| Liberty | £70.00 | Floral Fruity Gourmand | Strawberry, Iris, Vanilla, Sandalwood | Everyday wear, warm & uplifting |
| Covent Garden | £70.00 | Amber Woody | Bergamot, Oud, Leather, Vetiver | Evenings, bold statement scent |
| Mayfair | £70.00 | Oriental | Fig, Honey, Tobacco | Signature scent, sensual & distinctive |
| Trafalgar | £70.00 | Aromatic Green | Rhubarb, Cedar, Vetiver, Sandalwood | Daytime, fresh & invigorating |
Which Should You Choose?
All four are unisex, all 60ml, and all £70 — so the choice comes down entirely to the mood and occasion you’re dressing for. If you want one fragrance that works everywhere, every day, Liberty’s warm floral gourmand is the most universally wearable. For a bold, complex scent with real presence and longevity, Covent Garden’s oud and leather base is the evening choice. If you want a fragrance that is unmistakably yours — warm, sensual, and impossible to forget — Mayfair’s fig, honey, and tobacco is the most distinctive in the range. And for a clean, fresh, invigorating scent that feels alive from the first spray, Trafalgar’s rhubarb and cedar opening is the perfect daytime companion.
Browse the full London-inspired range in our Perfumes & Colognes collection and find your signature scent.
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