By Simone Adeyemi | June 2026
Two Years of Wanting Platinum Hair and Talking Myself Out of It
I have wanted platinum hair since I was about twenty-three. I am now twenty-eight. For five years I have been having the same conversation with myself: I want it, but the damage will be catastrophic, but I really want it, but my hair will fall out, but other people manage it, but those people probably have different hair to me.
My hair is a natural level four – a deep, warm brown. Going platinum from that starting point is not a small undertaking. I knew that. Every article I read, every video I watched, every hairdresser I consulted confirmed it: you will need multiple sessions, you will need to be patient, and you will need a lightener that actually protects the hair structure while it lifts.
That last point was the one that kept stopping me. Most bleach powders I had read about felt like a trade-off: lift or integrity, but not both. Then I started reading about Plex technology – bonding agents integrated directly into the lightener formula – and the Wella Blondor Plex kept coming up as the professional standard. My hairdresser used it in the salon. I decided to find out if I could use it at home.
Why the Wella Blondor Plex
The Wella Blondor Plex Multi Blonde Hair Lightener Powder stood out for several reasons that went beyond the brand name:
- Integrated Plex technology – bonding agents built into the formula protect hair structure during the lightening process, not as an add-on but as a core part of how it works
- Multi-blonde versatility – engineered to work across different hair types and textures, which mattered given my starting point
- 800g professional size – going from level four to platinum is a multi-session process; I needed enough product to do it properly without running out halfway through
- Professional-grade formula – this is what salons use, which meant I had a reference point for how it should perform
I found it in the Hair Colour collection at ALTOE. The 800g size felt like a commitment, but given the scope of what I was attempting, it was the right call. I ordered it alongside a good quality developer and a deep conditioning treatment, and I did my research thoroughly before I started.
Session One: Cautious and Methodical
I want to be clear: I did not rush this. I watched tutorials, I did a strand test, I timed everything carefully. The Blondor Plex mixed to a smooth, consistent paste that was easy to apply and did not drip or run. I applied it in sections, starting at the ends and working towards the roots, and monitored the lift every ten minutes.
The lift was significant and even. My hair went from a warm level four to approximately a level eight in the first session – a golden yellow that was exactly where I expected to be at this stage. More importantly, when I rinsed and dried my hair, it did not feel destroyed. It felt processed, yes – there was a slight change in texture – but it was not the straw-like brittleness I had been dreading. The Plex technology was clearly doing something real.
I waited three weeks before session two.
Session Two and Three: Building Towards Platinum
The second session took me to a pale yellow, level nine to ten. The third, applied carefully to the remaining warm tones, brought me to the cool, pale blonde I had been working towards. Between each session I used a deep conditioning mask religiously and kept heat styling to a minimum.
The consistency of the Blondor Plex across all three sessions was one of the things I valued most. Each application behaved the same way – same mixing ratio, same processing time, same predictable lift. There were no surprises, no uneven patches, no sections that lifted faster or slower than others. For a home application, that consistency is everything.
Six Months On: The Hair I Wanted
I have been platinum for six months now. My hair is not in the condition it was before I started – that would be unrealistic to claim – but it is in significantly better condition than I feared it would be. The Plex technology made a genuine difference to the integrity of my hair through the lightening process, and the careful aftercare I maintained between sessions has meant that my ends are still intact and my hair still has movement and shine.
More than the technical outcome, though: I have the hair I wanted. The hair I talked myself out of for five years. Every time I catch my reflection I feel a small, quiet satisfaction that has not worn off in six months. That is not nothing. That is, in fact, quite a lot.
The 800g tub has lasted me all three sessions plus several touch-up applications on my roots. It is still not empty. The value for money on the professional size is genuinely excellent.
A Note on Doing This at Home
I want to be honest: lightening dark hair at home is not without risk, and I would not recommend rushing it or skipping the strand test. The Wella Blondor Plex is a professional-grade product that performs professionally – but that means it requires the same care and attention you would expect in a salon setting. Do your research, be patient, and treat your hair well between sessions. If you do, the results are remarkable.
Shop the Wella Blondor Plex
Find the Wella Blondor Plex Multi Blonde Hair Lightener Powder 800g at ALTOE and browse our related collections:
Simone Adeyemi is a secondary school art teacher, weekend potter, and now a committed platinum blonde based in Manchester. She took three sessions, six months of deep conditioning, and five years of deliberation to get here. She has no regrets.
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