{"product_id":"loreal-majir-high-lift-ash-plus-50ml-v511","title":"L'Oréal Majirel High Lift Ash Plus – Permanent Hair Color Dye 50ml","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eStruggling to achieve that perfect, cool-toned blonde without the brassiness that often ruins your look? Many of us find that standard dyes just don't provide the lift or the refined finish we expect from a high-end \u003cstrong\u003eHair Salon\u003c\/strong\u003e experience, leaving hair looking dull or uneven.\u003c\/p\u003e\u003cp\u003eImagine stepping out with luminous, salon-quality hair that feels soft, vibrant, and perfectly toned. With the right \u003cstrong\u003eProfessional Haircolor\u003c\/strong\u003e, you can achieve that sophisticated, icy ash finish that elevates your entire style, making your daily \u003cstrong\u003eHair Care\u003c\/strong\u003e routine feel like a luxury indulgence rather than a chore.\u003c\/p\u003e\u003cp\u003eL'Oréal Majirel High Lift Ash Plus is the bridge to that transformation. This 50ml permanent hair color dye is designed for precision and performance. To achieve the best results, mix this product with L'Oréal Professionnel oxidant at 30 or 40 vol in a 1:2 ratio. For clear bases, use the 30 vol oxidizer and leave it on for 50 minutes. Whether you are a seasoned pro or working with your trusted hairdresser, this formula provides the reliable, high-lift results you need to maintain your signature look with confidence.\u003c\/p\u003e","brand":"Jolof Store","offers":[{"title":"Default Title","offer_id":53473729478999,"sku":"B00UGK3BZ0","price":30.11,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/0585\/1991\/files\/51HokLGNXjL.jpg?v=1777975861","url":"https:\/\/altoe.co.uk\/fr\/products\/loreal-majir-high-lift-ash-plus-50ml-v511","provider":"ALTOE","version":"1.0","type":"link"}