{"product_id":"la-riche-directions-semi-permanent-hair-dye-pillarbox-red","title":"La Riche Directions Pillarbox Red Semi Permanent Hair Dye - 100ml Vegan","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf you are looking to make a bold statement with your hair, La Riche Directions Pillarbox Red is the classic, intense ruby shade you need. This semi-permanent dye is perfect for anyone wanting a vibrant, high-impact look that stands out from the crowd.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e 100ml Vegan formula – This generous size is cruelty-free and ethically produced → \u003cstrong\u003eBenefit:\u003c\/strong\u003e You get plenty of product for full coverage on medium to long hair while supporting sustainable beauty.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e Intense true red pigment – Designed to deliver a rich ruby tone that works best on pre-lightened or bleached hair → \u003cstrong\u003eBenefit:\u003c\/strong\u003e You achieve a stunning, professional-grade color payoff that looks vibrant and intentional.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e Eco-conscious packaging – Each pot is crafted from recycled ocean plastic → \u003cstrong\u003eBenefit:\u003c\/strong\u003e You can enjoy your bold new style knowing your purchase helps reduce environmental waste.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e Versatile application – The formula adapts to your base, providing a subtle tint on unbleached hair or a vivid transformation on lightened strands → \u003cstrong\u003eBenefit:\u003c\/strong\u003e You have the flexibility to customize your intensity for a look that perfectly suits your personal style.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eRefresh your look with the timeless, vibrant energy of Pillarbox Red today.\u003c\/p\u003e","brand":"Kate's Clothing","offers":[{"title":"100ml","offer_id":53480915304791,"sku":"DIRECTIONS-0021_WPR010","price":3.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/0585\/1991\/files\/Product_shots__Pillarbox-Red.jpg?v=1778052981","url":"https:\/\/altoe.co.uk\/fr\/products\/la-riche-directions-semi-permanent-hair-dye-pillarbox-red","provider":"ALTOE","version":"1.0","type":"link"}