{"product_id":"la-riche-directions-semi-permanent-hair-dye-midnight-blue","title":"La Riche Directions Midnight Blue Semi Permanent Hair Dye - 100ml","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eReady to dive into a dramatic, deep colour? La Riche Directions Midnight Blue Semi Permanent Hair Dye offers an intense, inky blue shade that’s perfect for transforming your look.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e Vivid Inky Blue Shade – Inspired by the deepest night sky, this shade provides a rich, mysterious hue. → \u003cstrong\u003eBenefit:\u003c\/strong\u003e Achieve a bold, celestial-inspired look that stands out.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e 100ml Generous Size – Ample product for full application on medium to long hair. → \u003cstrong\u003eBenefit:\u003c\/strong\u003e Ensure complete coverage and vibrant results without running short.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e Vegan Friendly Formula – This cruelty-free dye is suitable for vegans. → \u003cstrong\u003eBenefit:\u003c\/strong\u003e Colour your hair ethically and confidently.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e Eco-Conscious Packaging – Each pot is crafted from recycled ocean plastic. → \u003cstrong\u003eBenefit:\u003c\/strong\u003e Make a stylish choice that also supports environmental sustainability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e Versatile Application – Works vibrantly on bleached hair or adds subtle tints to unbleached hair. → \u003cstrong\u003eBenefit:\u003c\/strong\u003e Experiment with intense colour or a mysterious hint of blue to suit your style.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eEmbrace the allure of the night sky with this stunning Riche Directions Midnight Blue hair dye.\u003c\/p\u003e","brand":"Kate's Clothing","offers":[{"title":"100ml","offer_id":53480915239255,"sku":"DIRECTIONS-0018_WPR010","price":3.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/0585\/1991\/files\/Product_shots__Midnight-Blue.jpg?v=1778052981","url":"https:\/\/altoe.co.uk\/fr\/products\/la-riche-directions-semi-permanent-hair-dye-midnight-blue","provider":"ALTOE","version":"1.0","type":"link"}