{"product_id":"la-riche-directions-semi-permanent-hair-dye-atlantic-blue-100ml","title":"La Riche Directions Atlantic Blue Semi Permanent Hair Dye - 100ml","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eStruggling to find a hair color that actually pops without damaging your hair or compromising your values? Many vibrant dyes fade quickly or rely on harsh chemicals, leaving your hair looking dull and your conscience feeling heavy.\u003c\/p\u003e\u003cp\u003eImagine stepping out with a deep, head-turning shade that feels as good as it looks. With \u003cstrong\u003eLa Riche Directions Atlantic Blue\u003c\/strong\u003e, you can achieve that salon-quality, true blue intensity right at home. Your hair becomes a bold statement piece, reflecting your personality with a rich, vibrant finish that lasts.\u003c\/p\u003e\u003cp\u003eThis \u003cstrong\u003esemi-permanent\u003c\/strong\u003e hair dye is the perfect bridge to your new look. Designed for versatility, it delivers maximum impact on pre-lightened hair or a subtle, sophisticated tint on unbleached strands. Here is why it stands out:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVibrant True Blue Shade:\u003c\/strong\u003e Delivers a stunning, rich Atlantic blue color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan-Friendly Formula:\u003c\/strong\u003e Cruelty-free and suitable for vegans.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEco-Conscious Packaging:\u003c\/strong\u003e Each 100ml pot is made from recycled ocean plastic.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGenerous Size:\u003c\/strong\u003e 100ml is plenty for medium to long hair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eReady to transform your style? Grab a pot of La Riche Directions Atlantic Blue and start your color journey today. Please remember to perform a patch test before application to ensure the best results.\u003c\/p\u003e","brand":"Kate's Clothing","offers":[{"title":"100ml","offer_id":53480915206487,"sku":"DIRECTIONS-0004_WPR010","price":3.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/0585\/1991\/files\/la-riche-directions-atlantic-blue-hair-dye-100ml.jpg?v=1778052981","url":"https:\/\/altoe.co.uk\/fr\/products\/la-riche-directions-semi-permanent-hair-dye-atlantic-blue-100ml","provider":"ALTOE","version":"1.0","type":"link"}