{"product_id":"joico-defy-damage-protective-shampoo-1000-ml","title":"Joico Defy Damage Protective Shampoo | Color Repair \u0026 Strength – 1000ml","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf you have \u003cstrong\u003eColor-Treated Hair\u003c\/strong\u003e, you know the frustration of watching your vibrant shade fade away after just a few washes. Constant heat styling and chemical processing leave your strands feeling brittle, dull, and prone to breakage, making it difficult to maintain that salon-fresh look you love.\u003c\/p\u003e\u003cp\u003eIgnoring these signs of stress only leads to further \u003cstrong\u003eDamage Repair\u003c\/strong\u003e challenges, resulting in split ends and a loss of natural elasticity that makes your hair harder to manage every single day. You deserve a routine that works as hard as you do to keep your hair looking healthy and resilient.\u003c\/p\u003e\u003cp\u003eThe Joico Defy Damage Protective Shampoo (1000ml) is the professional-grade solution designed to restore your hair's integrity. Powered by advanced SmartRelease Technology, this formula provides:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair Strengthening\u003c\/strong\u003e to reduce breakage and improve overall resilience.\u003c\/li\u003e\n\u003cli\u003eLong-lasting color protection that prevents premature fading.\u003c\/li\u003e\n\u003cli\u003eDeep hydration for soft, smooth, and manageable results.\u003c\/li\u003e\n\u003cli\u003eA protective shield against environmental stressors and heat styling.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eExperience the difference of salon-quality care at home and keep your hair vibrant and strong with every wash.\u003c\/p\u003e","brand":"Jolof Store","offers":[{"title":"Default Title","offer_id":53473739669847,"sku":"B07NYTQFGV","price":56.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/0585\/1991\/files\/41-hFuil1VL.jpg?v=1777975914","url":"https:\/\/altoe.co.uk\/fr\/products\/joico-defy-damage-protective-shampoo-1000-ml","provider":"ALTOE","version":"1.0","type":"link"}