{"product_id":"exquisita-purple-shampoo-for-blonde-silver-grey-hair-tones-brassiness-hydrating-supphate-free-salon-quality-250ml","title":"Exquisita Purple Shampoo for Blonde \u0026 Silver Hair | Sulphate-Free | 250ml","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMaintain your salon-fresh color with Exquisita Purple Shampoo, the essential solution for neutralizing unwanted brassiness in blonde and silver hair. This professional-grade formula is designed to keep your hair looking vibrant, healthy, and luminous between salon visits.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e Sulphate-Free and Paraben-Free formula – This gentle cleansing base preserves your hair's natural moisture balance → \u003cstrong\u003eBenefit:\u003c\/strong\u003e You enjoy soft, silky hair without the dryness often associated with traditional toning shampoos.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e High-performance purple pigments – These active tones work to instantly neutralize yellow and orange undertones → \u003cstrong\u003eBenefit:\u003c\/strong\u003e Your blonde hair care routine becomes effortless, leaving you with a cool, bright, and salon-quality finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e Integrated UV Filters – These protective agents shield your hair strands from environmental damage → \u003cstrong\u003eBenefit:\u003c\/strong\u003e You can confidently protect your color against fade caused by harmful Ultra Violet rays.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e Vegan and Cruelty-Free composition – This 250ml bottle is crafted with ethical standards in mind → \u003cstrong\u003eBenefit:\u003c\/strong\u003e You can achieve beautiful, bright silver hair while supporting sustainable and compassionate beauty practices.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eElevate your hair care ritual with Exquisita and experience the perfect balance of professional toning and deep hydration.\u003c\/p\u003e","brand":"Jolof Store","offers":[{"title":"Default Title","offer_id":53473700643159,"sku":"B098CBQ13R","price":30.06,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/0585\/1991\/files\/51L_klu_dKS.jpg?v=1777975428","url":"https:\/\/altoe.co.uk\/fr\/products\/exquisita-purple-shampoo-for-blonde-silver-grey-hair-tones-brassiness-hydrating-supphate-free-salon-quality-250ml","provider":"ALTOE","version":"1.0","type":"link"}