{"product_id":"la-riche-directions-semi-permanent-hair-dye-vermillion-red","title":"La Riche Directions Vermillion Red Semi Permanent Hair Dye - 100ml Vegan","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf you are looking to make a bold statement, La Riche Directions Vermillion Red is the perfect way to add a fiery, warm shock of colour to your hair. This semi-permanent dye is designed for those who want a vibrant, eye-catching look that truly stands out.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e 100ml Vegan formula – This generous size provides plenty of product for medium to long hair while remaining cruelty-free → \u003cstrong\u003eBenefit:\u003c\/strong\u003e You get a high-quality, ethical colour treatment that covers your entire head with ease.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e Highly pigmented warm red – This shade is specifically formulated to deliver intense, fiery results → \u003cstrong\u003eBenefit:\u003c\/strong\u003e You achieve a professional-looking, vibrant finish that expresses your confident and creative personality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e Eco-conscious packaging – Each pot is crafted from recycled ocean plastic → \u003cstrong\u003eBenefit:\u003c\/strong\u003e You can enjoy your new look while supporting sustainable practices that reduce environmental impact.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e Optimized for bleached hair – The formula works best on light, bleached blonde bases → \u003cstrong\u003eBenefit:\u003c\/strong\u003e You ensure the most vivid, long-lasting colour payoff possible for your specific hair type.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eRefresh your style today with this vibrant, vegan-friendly shade and enjoy a bold new look that demands attention.\u003c\/p\u003e","brand":"Kate's Clothing","offers":[{"title":"100ml","offer_id":53480916418903,"sku":"DIRECTIONS-0031_WPR010","price":3.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/0585\/1991\/files\/Directions_Semi_Permanent_Home_Hair_Dye_Vermillon-Red_f9b4af71-7ed7-49be-9a9f-510e2f914770.jpg?v=1778053001","url":"https:\/\/altoe.co.uk\/es\/products\/la-riche-directions-semi-permanent-hair-dye-vermillion-red","provider":"ALTOE","version":"1.0","type":"link"}