{"product_id":"joico-defy-damage-protective-shield-100-ml","title":"Joico Defy Damage Protective Shield – Heat \u0026 UV Hair Protectant 100ml","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMaintaining a sharp, well-groomed appearance requires the right tools to defend your hair against the daily rigors of styling and environmental exposure. The Joico Defy Damage Protective Shield is a sophisticated, lightweight solution designed to keep your hair resilient, healthy, and perfectly styled.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e Advanced Heat Protection up to 230°C (450°F) – This high-performance heat protectant creates a thermal barrier during blow-drying or ironing → \u003cstrong\u003eBenefit:\u003c\/strong\u003e You can style with confidence knowing your hair is shielded from breakage and heat-induced damage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e UV \u0026amp; Pollution Defense – This specialized UV Hair Shield blocks environmental stressors that typically degrade hair quality throughout the day → \u003cstrong\u003eBenefit:\u003c\/strong\u003e Your hair remains strong and protected from the dulling effects of sun exposure and city pollutants.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e SmartRelease Technology – An exclusive delivery system that continuously strengthens the hair fiber from within → \u003cstrong\u003eBenefit:\u003c\/strong\u003e You enjoy long-term hair health and improved texture without any heavy, greasy residue.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e Color Protection Formula – Specifically engineered to lock in moisture and prevent oxidative fading → \u003cstrong\u003eBenefit:\u003c\/strong\u003e Your hair color stays vibrant and fresh, ensuring a polished, professional look that lasts.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIncorporate this essential 100ml treatment into your daily routine to ensure your hair remains as resilient and refined as the rest of your style.\u003c\/p\u003e","brand":"Jolof Store","offers":[{"title":"Default Title","offer_id":53473704608087,"sku":"B07NXVWVG2","price":27.71,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/0585\/1991\/files\/519Od4b8qZL.jpg?v=1777975494","url":"https:\/\/altoe.co.uk\/es\/products\/joico-defy-damage-protective-shield-100-ml","provider":"ALTOE","version":"1.0","type":"link"}