{"product_id":"joico-colorful-anti-fade-shampoo-1000-ml","title":"Joico Colorful Anti-Fade Shampoo | Sulfate-Free Color Protection - 1000ml","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYou invest time and money into your perfect hair color, only to watch it wash down the drain after just a few shampoos. The frustration of seeing your vibrant shade turn dull, brassy, or brittle is a common struggle for anyone who loves to experiment with their look.\u003c\/p\u003e\u003cp\u003eWhen you use harsh cleansers, you aren't just washing away dirt; you are stripping your hair of essential moisture and leaving your strands vulnerable to environmental damage. This constant cycle of fading and breakage makes your hair look tired and lackluster, forcing you to head back to the salon far sooner than you would like.\u003c\/p\u003e\u003cp\u003eThe \u003cstrong\u003eJoico Colorful Anti-Fade Shampoo\u003c\/strong\u003e is your professional-grade solution for lasting \u003cstrong\u003eHair Protection\u003c\/strong\u003e. This \u003cstrong\u003eSulfate-Free\u003c\/strong\u003e formula gently cleanses your hair without compromising its integrity or moisture balance. By choosing this \u003cstrong\u003eAnti-Fade\u003c\/strong\u003e treatment, you gain several key benefits:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaintains vibrancy\u003c\/strong\u003e for long-lasting, salon-fresh color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBoosts shine and softness\u003c\/strong\u003e for a radiant, healthy finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDefends against environmental damage\u003c\/strong\u003e like UV exposure and pollution.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrengthens hair\u003c\/strong\u003e to reduce breakage and improve overall resilience.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWith this 1000ml bottle, you can maintain your color-treated hair with the luxury care it deserves.\u003c\/p\u003e","brand":"Jolof Store","offers":[{"title":"Default Title","offer_id":53467394408791,"sku":"B093CRX23W","price":50.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/0585\/1991\/files\/31Z_JP-splL._AC_US1100.jpg?v=1777913382","url":"https:\/\/altoe.co.uk\/es\/products\/joico-colorful-anti-fade-shampoo-1000-ml","provider":"ALTOE","version":"1.0","type":"link"}