Two years ago I made a decision about how I was going to shop for clothes. Not a dramatic, all-or-nothing declaration — I've made those before and they don't stick — but a quieter, more considered shift. I was going to buy less. I was going to buy better. I was going to think about where things came from and who made them and whether I actually needed them before I bought them.
My name is Margot. I'm 32, I live in Hackney, and I work as a freelance illustrator. I care about how things are made. I've always cared, in a vague, background way, but two years ago I started actually acting on it. The result has been a wardrobe that's smaller, more considered, and — genuinely — more satisfying to get dressed from every morning.
The Hilda skirt is the piece that best represents what I was trying to do.
What I Was Looking For
I'd been wanting a maxi skirt for a while. Not a fast fashion one — I'd bought those before and they'd either fallen apart or felt cheap in a way that made me not want to wear them. I wanted something with actual construction quality, something made from a fabric I could feel good about, something that would last long enough to justify the cost and the space it took up in my wardrobe.
I also wanted something with personality. Not a trend piece, not something that would look dated in eighteen months, but something with a design sensibility that felt genuinely considered. The asymmetric gathers, the exposed side zip, the structured-yet-soft drape of organic cotton — when I found the No More Nobody Hilda Gathered Maxi Skirt on ALTOE, I recognised immediately that this was the kind of thing I'd been looking for.
Why No More Nobody
The brand's ethos is exactly what I'd been looking for in a label. Small-batch production. Handmade by skilled makers in South London. Limited-edition fabric. 100% organic cotton. These aren't marketing claims bolted onto a fast fashion product — they're the actual conditions under which the skirt was made, and you can feel the difference when you hold it.
The organic cotton has a quality that's hard to describe precisely but immediately recognisable: it's structured enough to hold the gathered silhouette without being stiff, soft enough to be genuinely comfortable against skin, and it drapes in a way that synthetic fabrics simply don't manage. It moves with you rather than against you, which for a maxi skirt — where movement is the whole point — is essential.
The exposed side zip is the detail that makes the skirt feel modern rather than merely classic. It's functional — it gives you a secure, mid-waisted fit — but it's also a design statement. It says this is a piece that's been thought about, not just assembled.
Wearing It
I've worn the Hilda skirt more times than I can count since I bought it. To work — I work from home but I dress properly because it helps me think — with a simple fitted top and trainers. To a gallery opening with a silk blouse and block heels. To a friend's birthday dinner with a cropped knit and ankle boots. It works across all of these contexts because the silhouette is confident enough to anchor an outfit without demanding that everything else defer to it.
The organic cotton has also proved remarkably easy to care for. I hand wash it, hang it to dry, and it comes back looking exactly as it went in. No shrinkage, no loss of shape, no fading. For a piece I wear this frequently, that durability is what justifies the investment.
What It Changed
Owning this skirt clarified something for me about the decision I'd made two years ago. Buying less and better isn't a sacrifice — it's not about denying yourself things. It's about the difference between owning something you reach for constantly because it's genuinely good, and owning something you bought because it was cheap and convenient and that you never quite feel right in.
The Hilda skirt is the former. It's a piece I'll own for years. It's a piece that will look better as it softens with wear. It's a piece made by someone who cared about making it well, and that care is present every time I put it on.
If you've been trying to shop more intentionally and you're looking for a piece that actually demonstrates what that means in practice — this is a good place to start.
You can find the No More Nobody Hilda Gathered Maxi Skirt on ALTOE. Browse the full Clothing range or explore the Apparel & Accessories collection for more considered pieces. The Latest Products collection always has something new worth discovering.
Buy less. Buy better. Start here.
— Margot Ellison, Hackney
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