Three London neighbourhoods. Three completely different fragrance personalities. All at the same price, all in the same elegant 60ml bottle. Our Health & Beauty collection carries a range of London-inspired unisex Eau de Parfums, each capturing the distinct character of an iconic part of the city. Here we compare Belgravia, Liberty, and Covent Garden — three fragrances that couldn't smell more different from each other, and each one worth knowing before you choose.
1. Belgravia Eau De Parfum – Saffron, Musk & Cedar
£70.00
The Belgravia Eau De Parfum is the most sophisticated and complex fragrance in this trio — a fitting tribute to one of London's most exclusive residential neighbourhoods. It opens with the warm, spiced richness of saffron and the brightness of Italian mandarin, before settling into a heart of osmanthus and violet leaves with a distinctive mineral quality. The base of musk, cedar, and patchouli gives it depth, longevity, and a quietly luxurious finish. This is a fragrance for those who want to wear something that commands attention without announcing itself — understated, refined, and unmistakably premium. The mineral notes in particular give it a cool, architectural quality that sets it apart from sweeter or woodier alternatives.
Fragrance family: Spicy / Floral / Mineral
Top notes: Saffron, Italian Mandarin | Heart: Osmanthus, Violet Leaves, Mineral Notes | Base: Musk, Cedar, Patchouli
Best for: Evening wear, formal occasions, those who prefer complex, understated sophistication.
Size: 60ml | Gender: Unisex
2. Liberty Eau de Parfum – Wild Strawberry, Orange Blossom & Vanilla
£70.00
The Liberty Eau de Parfum is the most joyful and wearable fragrance in this comparison — a modern Floral Fruity Gourmand that opens with the playful sweetness of wild strawberry and soft violet, blooms into an elegant heart of orange blossom and iris, and settles into a warm, comforting base of vanilla, tonka bean, and sandalwood. The result is a smooth, uplifting scent that feels both cosy and fresh — the kind of fragrance you reach for every day without thinking twice. Named after Liberty London, the iconic department store famous for its colour and creativity, this is the most approachable and crowd-pleasing fragrance in the range. Perfect for everyday wear across all seasons.
Fragrance family: Floral Fruity Gourmand
Top notes: Wild Strawberry, Violet | Heart: Orange Blossom, Iris | Base: Vanilla, Tonka Bean, Sandalwood
Best for: Everyday wear, all seasons, those who love warm-sweet florals, gifting.
Size: 60ml | Gender: Unisex
3. Covent Garden Eau De Parfum – Bergamot, Oud & Leather
£70.00
The Covent Garden Eau De Parfum is the boldest and most characterful fragrance in this trio — an Amber Woody composition that opens with the bright, citrusy lift of Italian bergamot before revealing a rich, smoky heart of white amber and oud. The base of musk, leather, and vetiver gives it a deep, earthy, and distinctly masculine-leaning character, though it remains firmly unisex. Covent Garden — London's historic market district, now a hub of theatre, street performance, and culture — is captured here in a fragrance that's confident, warm, and memorable. This is the scent for those who want to make an impression: rich, complex, and built to last on the skin.
Fragrance family: Amber Woody
Top notes: Italian Bergamot | Heart: White Amber, Oud | Base: Musk, Leather, Vetiver
Best for: Autumn/winter, evening wear, those who love oud and leather, those wanting a bold, long-lasting statement scent.
Size: 60ml | Gender: Unisex
Side-by-Side Comparison
| Feature | Belgravia | Liberty | Covent Garden |
|---|---|---|---|
| Price | £70.00 | £70.00 | £70.00 |
| Fragrance Family | Spicy / Floral / Mineral | Floral Fruity Gourmand | Amber Woody |
| Opening | Saffron, Italian Mandarin | Wild Strawberry, Violet | Italian Bergamot |
| Heart | Osmanthus, Violet Leaves, Mineral | Orange Blossom, Iris | White Amber, Oud |
| Base | Musk, Cedar, Patchouli | Vanilla, Tonka Bean, Sandalwood | Musk, Leather, Vetiver |
| Character | Refined, complex, understated | Warm, sweet, uplifting | Bold, smoky, memorable |
| Best Season | All year / evening | ✅ All seasons / everyday | Autumn / winter |
| Gift Potential | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
Which London Fragrance Is Right for You?
All three are priced identically at £70 for 60ml, so the choice is purely about which fragrance personality resonates with you. If you want something refined, complex, and quietly luxurious — a fragrance that rewards those who lean in close — Belgravia is the most sophisticated choice, with its saffron-led opening and cool mineral heart. If you want something warm, sweet, and effortlessly wearable every day of the year, Liberty is the most approachable and crowd-pleasing of the three — the wild strawberry and vanilla combination is genuinely joyful. And if you want to make a statement — a bold, smoky, oud-and-leather fragrance that announces itself with confidence and lasts on the skin — Covent Garden is the one to reach for, particularly in the cooler months.
All three also make exceptional gifts — London-inspired, beautifully presented, and distinctive enough to feel genuinely considered. Browse all three and more in our Health & Beauty collection.
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