London is a city of contrasts — grand squares and cobbled markets, old money and bohemian spirit. It's no surprise, then, that some of the most evocative fragrances draw their identity from its iconic neighbourhoods. In this guide, we compare three standout Eau De Parfums from our Health & Beauty collection: Belgravia, Covent Garden, and Notting Hill. All priced at £70 for a 60ml bottle, they share a unisex DNA — but each tells a very different story.
Belgravia Eau De Parfum — The Opulent Classic
Named after one of London's most prestigious postcodes, Belgravia opens with a bold, spiced warmth. Saffron and Italian Mandarin create an immediate sense of richness, while Osmanthus and Violet Leaves add a delicate floral softness at the heart. The dry-down settles into Mineral Notes, Musk, Cedar, and Patchouli — grounding the scent in something deeply sensual and long-lasting.
Best for: Evening wear, formal occasions, those who love warm oriental fragrances.
Fragrance family: Oriental Spicy
Key notes: Saffron · Italian Mandarin · Osmanthus · Violet Leaves · Musk · Cedar · Patchouli
Shop Belgravia Eau De Parfum →
Covent Garden Eau De Parfum — The Sophisticated Adventurer
Covent Garden is where theatre meets street food, where opera houses stand next to flower stalls. This fragrance captures that energy perfectly. Italian Bergamot opens with a bright, citrus lift before giving way to a rich, complex heart of White Amber and Oud. The base of Musk, Leather, and Vetiver anchors everything in a smoky, sophisticated finish that lingers beautifully on skin.
Best for: Day-to-evening transition, those who love depth and complexity.
Fragrance family: Amber Woody
Key notes: Italian Bergamot · White Amber · Oud · Musk · Leather · Vetiver
Shop Covent Garden Eau De Parfum →
Notting Hill Eau De Parfum — The Refined Free Spirit
Notting Hill has always had a certain effortless cool — colourful townhouses, independent boutiques, and a creative energy that's hard to define but impossible to ignore. This Woody Aromatic fragrance opens with earthy Vetiver and crisp Cypress, flows into a smooth heart of Juniper and creamy Sandalwood, then closes with a bold, lingering base of Pink Pepper, rich Tobacco, and soft Violet. It's distinctive, timeless, and quietly confident.
Best for: Everyday wear, those who prefer understated sophistication.
Fragrance family: Woody Aromatic
Key notes: Vetiver · Cypress · Juniper · Sandalwood · Pink Pepper · Tobacco · Violet
Shop Notting Hill Eau De Parfum →
Side-by-Side Comparison
| Belgravia | Covent Garden | Notting Hill | |
|---|---|---|---|
| Family | Oriental Spicy | Amber Woody | Woody Aromatic |
| Opening | Saffron, Mandarin | Bergamot | Vetiver, Cypress |
| Heart | Osmanthus, Violet | White Amber, Oud | Juniper, Sandalwood |
| Base | Musk, Cedar, Patchouli | Leather, Vetiver | Pink Pepper, Tobacco |
| Mood | Opulent & warm | Bold & complex | Cool & refined |
| Best occasion | Evening / formal | Day to evening | Everyday |
| Price | £70 / 60ml | £70 / 60ml | £70 / 60ml |
Which One Is Right for You?
If you're drawn to warmth, spice, and a touch of the exotic, Belgravia is your match. If you want something with real depth — smoky, leathery, and complex — go for Covent Garden. And if you prefer a scent that's quietly distinctive and wearable every day, Notting Hill is the one.
All three are crafted as unisex fragrances, so there are no rules — only what resonates with you.
Explore the full range in our Health & Beauty collection and find your London.
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