{"product_id":"rich-plum-hair-dye-permanent-with-anti-breakage-plex-hair-care-vegan-hair-dye-cruelty-free-ppd-free-hair-dye-grey-coverage-warm-plum-hair","title":"Smart Beauty Rich Plum Permanent Hair Dye with Anti-Breakage Plex","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eStruggling to find a vibrant, salon-quality plum shade that doesn't compromise your hair's health? Many at-home dyes leave hair feeling brittle, dry, or lacking that deep, multidimensional shine you crave. Finding a reliable solution for \u003cstrong\u003eGrey Coverage\u003c\/strong\u003e that actually nourishes your strands can feel like an endless search.\u003c\/p\u003e\u003cp\u003eImagine stepping out with a rich, striking plum mane that looks professionally colored, feels incredibly soft, and glows with health. With the right formula, you can achieve a bold, permanent transformation that restores your hair's structure while delivering intense, long-lasting pigment.\u003c\/p\u003e\u003cp\u003eThe \u003cstrong\u003eSmart Beauty Rich Plum Permanent Hair Dye\u003c\/strong\u003e, available at \u003cstrong\u003eJolof Store\u003c\/strong\u003e, is the perfect \u003cstrong\u003eHome Hair Kit\u003c\/strong\u003e to bridge that gap. Infused with anti-breakage Plex technology, this vegan and PPD-free formula protects and restores your hair during the coloring process. Whether you are covering greys, refreshing your roots, or experimenting with balayage, this non-drip, smooth cream ensures a mess-free application for all hair types. Experience a premium, ethical, and effective way to refresh your look with confidence.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnti-Breakage Plex:\u003c\/strong\u003e Protects and restores hair structure.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Use:\u003c\/strong\u003e Ideal for full head, roots, balayage, and grey coverage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEthical Formula:\u003c\/strong\u003e Vegan, cruelty-free, and PPD-free.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUniversal Compatibility:\u003c\/strong\u003e Suitable for all hair types, including chemically treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Jolof Store","offers":[{"title":"Default Title","offer_id":53473886601559,"sku":"B07QBPP43H","price":25.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/0585\/1991\/files\/81xaTDjHy1L.jpg?v=1777977021","url":"https:\/\/altoe.co.uk\/de\/products\/rich-plum-hair-dye-permanent-with-anti-breakage-plex-hair-care-vegan-hair-dye-cruelty-free-ppd-free-hair-dye-grey-coverage-warm-plum-hair","provider":"ALTOE","version":"1.0","type":"link"}