{"product_id":"layrite-superhold-pomade-297g-high-hold-water-soluble-medium-shine","title":"Layrite Superhold Pomade 297g | High Hold Water Soluble Hair Styling","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf you struggle with unruly, coarse, or curly hair, you know the daily frustration of trying to achieve a polished look that actually lasts. You spend precious time in front of the mirror, only to watch your style collapse, frizz up, or lose its shape before your day has even truly begun.\u003c\/p\u003e\u003cp\u003eThis constant battle with stubborn texture can leave you feeling unkempt and frustrated, especially when standard gels and creams fail to provide the necessary grip. Without the right \u003cstrong\u003estyling product\u003c\/strong\u003e, your hair remains a source of stress rather than a reflection of your personal style.\u003c\/p\u003e\u003cp\u003eThe Layrite Superhold Pomade 297g is the authoritative solution for demanding hair types. This water-soluble formula offers:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh hold\u003c\/strong\u003e for the most difficult, high-lift, or messy wet styles.\u003c\/li\u003e\n\u003cli\u003eEffective \u003cstrong\u003efrizz control\u003c\/strong\u003e and smoothing for thick or \u003cstrong\u003ecurly hair\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eA flexible, flake-free finish that stays in place all day.\u003c\/li\u003e\n\u003cli\u003eDeep moisture from coconut and castor oil for a healthy, natural shine.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eExperience the control you deserve with a signature soda scent that keeps you looking sharp from morning to night.\u003c\/p\u003e","brand":"Jolof Store","offers":[{"title":"Default Title","offer_id":53467375763799,"sku":"B0716FRYQV","price":48.06,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/0585\/1991\/files\/516mAUq5lNL._AC_US1100.jpg?v=1777913133","url":"https:\/\/altoe.co.uk\/de\/products\/layrite-superhold-pomade-297g-high-hold-water-soluble-medium-shine","provider":"ALTOE","version":"1.0","type":"link"}