{"product_id":"la-riche-directions-semi-permanent-hair-dye-violet","title":"La Riche Directions Violet Semi Permanent Hair Dye - Vegan - 100ml","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf you are looking to refresh your style with a bold, cool-toned purple, La Riche Directions Violet Semi Permanent Hair Dye is the perfect choice for a vibrant transformation. This 100ml pot delivers rich, eye-catching colour that helps you express your personality with ease.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e Highly pigmented cool-toned purple formula – This dye is designed for maximum colour saturation → \u003cstrong\u003eBenefit:\u003c\/strong\u003e You get a stunning, deep violet finish that truly stands out.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e Vegan-friendly and cruelty-free ingredients – The formula is crafted without animal-derived components → \u003cstrong\u003eBenefit:\u003c\/strong\u003e You can enjoy a professional-quality hair colour change while staying aligned with your ethical values.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e Recycled ocean plastic packaging – Each pot is manufactured using eco-conscious materials → \u003cstrong\u003eBenefit:\u003c\/strong\u003e You reduce your environmental footprint while achieving your desired look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e Versatile application for different hair types – Works on bleached or unbleached hair → \u003cstrong\u003eBenefit:\u003c\/strong\u003e You have the flexibility to choose between a bold, bright shock of colour or a subtle, dimensional tint.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAdd this vibrant Violet Semi Permanent Hair dye to your routine today for a bold, beautiful, and conscious way to update your look.\u003c\/p\u003e","brand":"Kate's Clothing","offers":[{"title":"100ml","offer_id":53480917238103,"sku":"DIRECTIONS-0032_WPR010","price":3.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/0585\/1991\/files\/Directions-Violet-Hair-Dye.jpg?v=1778053037","url":"https:\/\/altoe.co.uk\/de\/products\/la-riche-directions-semi-permanent-hair-dye-violet","provider":"ALTOE","version":"1.0","type":"link"}