{"product_id":"la-riche-directions-semi-permanent-hair-dye-neon-blue","title":"La Riche Directions Neon Blue Semi Permanent Hair Dye - 100ml Vegan","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf you are looking to transform your style with a bold, electric finish, La Riche Directions Neon Blue is the perfect choice for a high-impact look. This semi-permanent hair dye delivers a deep, ultra-pigmented blue with subtle violet undertones that adds mysterious depth to your hair.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e 100ml Vegan formula – This generous size is cruelty-free and ethically produced → \u003cstrong\u003eBenefit:\u003c\/strong\u003e You get plenty of product for full coverage on medium to long hair while supporting sustainable beauty.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e Ultra-pigmented colour – The dye is specifically formulated to provide intense, cool-toned saturation → \u003cstrong\u003eBenefit:\u003c\/strong\u003e You achieve a vibrant, professional-grade result that stands out with minimal effort.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e Eco-conscious packaging – Each pot is crafted from recycled ocean plastic → \u003cstrong\u003eBenefit:\u003c\/strong\u003e You can enjoy your new look knowing you are making a more environmentally responsible choice.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eRefresh your aesthetic with this vibrant, long-lasting shade and enjoy the confidence that comes with a bold new look.\u003c\/p\u003e","brand":"Kate's Clothing","offers":[{"title":"100ml","offer_id":53480915272023,"sku":"DIRECTIONS-0019_WPR010","price":3.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/0585\/1991\/files\/Directions_Semi_Permanent_Home_Hair_Dye_Neon_Blue.jpg?v=1778052981","url":"https:\/\/altoe.co.uk\/de\/products\/la-riche-directions-semi-permanent-hair-dye-neon-blue","provider":"ALTOE","version":"1.0","type":"link"}