{"product_id":"joico-blonde-life-by-violet-shampoo-300ml-pack-of-1","title":"Joico Blonde Life Violet Shampoo – Toning Purple Shampoo for Blonde Hair 300ml","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf you are tired of unwanted yellow tones dulling your look, the Joico Blonde Life Violet Shampoo is your go-to solution for maintaining a salon-fresh glow at home. This professional-grade purple shampoo is specifically designed to keep your blonde hair, highlights, or silver strands looking vibrant, cool, and healthy between appointments.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e High-concentration violet pigments – These pigments actively neutralize yellow and orange undertones → \u003cstrong\u003eBenefit:\u003c\/strong\u003e You get effective brassiness removal for a clean, cool-toned blonde finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e Nourishing, moisture-rich formula – The shampoo is infused with hydrating ingredients that penetrate the hair shaft → \u003cstrong\u003eBenefit:\u003c\/strong\u003e Your hair stays soft and strong, preventing the dryness often associated with traditional toning products.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e Color-safe, gentle cleansing technology – This formula is designed to protect color-treated hair from fading → \u003cstrong\u003eBenefit:\u003c\/strong\u003e You can maintain your radiant, bright color for longer without worrying about stripping your hair of its health or shine.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAdd this essential toning treatment to your routine to keep your blonde hair looking bright, radiant, and free of brassiness every single day.\u003c\/p\u003e","brand":"Jolof Store","offers":[{"title":"Default Title","offer_id":53473700938071,"sku":"B082TLT4HS","price":55.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/0585\/1991\/files\/51LwB-zMciL.jpg?v=1777975431","url":"https:\/\/altoe.co.uk\/de\/products\/joico-blonde-life-by-violet-shampoo-300ml-pack-of-1","provider":"ALTOE","version":"1.0","type":"link"}