Finding Your Perfect Fit
Getting the right size is everything when it comes to lingerie. Use this guide to find your best fit across our bra and underwear ranges, including Freedom Underwear and Kinga.
How to Measure Yourself
All you need is a soft measuring tape. Measure in centimetres (cm) or inches — we've included both below.
Step 1: Band Size (Underbust)
Measure firmly around your ribcage, directly under your bust. Keep the tape snug but not tight. Round to the nearest whole number.
Step 2: Bust Size (Overbust)
Measure loosely around the fullest part of your bust, keeping the tape parallel to the floor.
Step 3: Calculate Your Cup Size
Subtract your band measurement from your bust measurement. The difference determines your cup size:
| Difference (cm) | Difference (inches) | Cup Size |
|---|---|---|
| 10–12 cm | ~½" | AA |
| 12–14 cm | ~1" | A |
| 14–16 cm | ~2" | B |
| 16–18 cm | ~3" | C |
| 18–20 cm | ~4" | D |
| 20–22 cm | ~5" | DD / E |
| 22–24 cm | ~6" | F |
Bra Size Chart (UK Sizing)
| Underbust (cm) | Underbust (inches) | UK Band Size |
|---|---|---|
| 63–67 cm | 25–26" | 28 |
| 68–72 cm | 27–28" | 30 |
| 73–77 cm | 29–30" | 32 |
| 78–82 cm | 31–32" | 34 |
| 83–87 cm | 33–34" | 36 |
| 88–92 cm | 35–36" | 38 |
| 93–97 cm | 37–38" | 40 |
| 98–102 cm | 39–40" | 42 |
Seamless & Bralette Sizing (Freedom Underwear & Kinga)
Our seamless styles — including the Freedom Underwear range and Kinga bralettes — use S/M/L/XL sizing. These styles are designed with stretch fabric for a flexible, comfortable fit.
| Size | UK Dress Size | Bust (cm) | Underbust (cm) |
|---|---|---|---|
| S | 8–10 | 80–88 cm | 63–72 cm |
| M | 12–14 | 88–96 cm | 73–82 cm |
| L | 16–18 | 96–104 cm | 83–92 cm |
| XL | 20–22 | 104–112 cm | 93–102 cm |
Fit tip: If you're between sizes, we recommend sizing up for a more relaxed fit or sizing down for a snugger, more supportive feel.
Underwear & Briefs Sizing
| Size | UK Dress Size | Hip (cm) | Waist (cm) |
|---|---|---|---|
| S | 8–10 | 86–91 cm | 63–68 cm |
| M | 12–14 | 92–97 cm | 69–74 cm |
| L | 16–18 | 98–103 cm | 75–80 cm |
| XL | 20–22 | 104–109 cm | 81–86 cm |
Fit Tips
- The band does the work. Around 80% of support comes from the band, not the straps. It should sit firmly and horizontally across your back.
- The underwire (if applicable) should lie flat against your ribcage and not dig into breast tissue.
- Cups should be smooth — no spillage or gaping. If you're spilling out, go up a cup. If there's gaping, go down.
- Straps shouldn't dig in. If they do, your band may be too loose.
- Seamless styles stretch. Our Freedom Underwear and Kinga seamless bras are designed to mould to your shape — they may feel snug at first but will soften with wear.
Still Not Sure?
We're happy to help you find your perfect fit. Contact us and we'll guide you through sizing for any specific style.
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