{"title":"Men's Briefs","description":"\u003ch2\u003eMen's Briefs – The Best Everyday Underwear for Comfort, Support \u0026amp; Style\u003c\/h2\u003e\u003cp\u003eGreat underwear is the foundation of every outfit — and the right pair of briefs makes a genuine difference to how you feel throughout the day. Whether you prioritise a snug, supportive fit, breathable fabrics for active days, or a bold colour to express your style, our Men's Briefs collection brings together the finest picks across every fabric, cut, and preference.\u003c\/p\u003e\u003ch3\u003eWhat's in This Collection\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\"The Unit\" Underwear Briefs\u003c\/strong\u003e – a premium brief available in Black, Green, White, and Burgundy, engineered for a confident, supportive fit with a clean, modern silhouette that works from the gym to the office\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrendy triangle briefs\u003c\/strong\u003e – breathable cotton construction in a classic low-rise cut, offering a lightweight, barely-there feel for all-day comfort\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eModal briefs with U convex design\u003c\/strong\u003e – ultra-soft modal fabric with an anatomical U-shaped pouch for enhanced support and a natural, comfortable fit throughout the day\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAntibacterial breathable mid-waist briefs\u003c\/strong\u003e – featuring advanced antibacterial fabric technology that keeps you fresh and odour-free, even on the most demanding days\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSTV 3-pack stretch briefs\u003c\/strong\u003e – a great-value multi-pack of elasticated stretch briefs that combine everyday comfort with outstanding durability\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy Our Men's Briefs Are the Best Buy\u003c\/h3\u003e\u003cp\u003eEvery brief in this collection is selected for its fabric quality, fit precision, and exceptional value. From premium single pairs to great-value multi-packs, these are the briefs that men reach for day after day — because once you find the perfect fit, you never go back. Shop the best men's briefs at ALTOE — and upgrade your everyday comfort today.\u003c\/p\u003e","products":[{"product_id":"black-plain-jersey-brief","title":"Black Plain Jersey Brief","description":"\u003cp\u003eThis black brief is woven from a high-quality blend of cotton and spandex with a spun thread stitch. This brief comfortably rests beneath your clothing, providing a luxurious and breathable feel.  The loose-twisted yarn construction ensures it is lightweight and moisture-wicking to keep you cool and dry during extended wear. This brief sits right on your hips without any friction or irritation. You can pair this classic black brief with any outfit, and feel confident wherever you go. \u003c\/p\u003e\n\u003c!----\u003e","brand":"Brian Oak","offers":[{"title":"S","offer_id":53573587894615,"sku":"UGB2403-S-Black","price":10.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":53573587927383,"sku":"UGB2403-M-Black","price":10.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":53573587960151,"sku":"UGB2403-L-Black","price":10.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":53573587992919,"sku":"UGB2403-XL-Black","price":10.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":53573588025687,"sku":"UGB2403-XXL-Black","price":10.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/0585\/1991\/files\/BMP02208.jpg?v=1778921265"},{"product_id":"white-cotton-stretch-brief","title":"White Cotton Stretch Brief","description":"\u003cp\u003e This white cotton men’s brief is made from a blend of cotton and spandex and is spun with a special spun thread stitch to create soft and breathable underwear. The loose-twisted yarn construction ensures this brief is lightweight and airy, keeping you cool and dry all the time. It comfortably sits right on your hips and the stretchy waistband holds you with just the right grip. The classic white colour embodies purity and a fresh start.  \u003c\/p\u003e\n\u003c!----\u003e","brand":"Brian Oak","offers":[{"title":"S","offer_id":53573588517207,"sku":"UGB2402-S-White","price":10.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":53573588549975,"sku":"UGB2402-M-White","price":10.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":53573588582743,"sku":"UGB2402-L-White","price":10.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":53573588615511,"sku":"UGB2402-XL-White","price":10.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":53573588648279,"sku":"UGB2402-XXL-White","price":10.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/0585\/1991\/files\/UGH2402.jpg?v=1778921268"},{"product_id":"3-pack-white-briefs","title":"3 Pack White Briefs","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\"\u003eFor those who prefer a more supportive and classic fit, this 3-pack of white briefs delivers secure comfort. Designed with a supportive pouch and full rear coverage, they offer a comfy, non-bulky fit under any trousers. Made from a soft cotton blend, they are breathable and comfortable for daily wear. This practical pack provides the perfect foundation for your daily wardrobe.\u003c\/span\u003e\u003c\/p\u003e","brand":"Brian Oak","offers":[{"title":"S \/ White","offer_id":53573698290007,"sku":"UGB2500BO-S","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"M \/ White","offer_id":53573698322775,"sku":"UGB2500BO-M","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"L \/ White","offer_id":53573698355543,"sku":"UGB2500BO-L","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"XL \/ White","offer_id":53573698388311,"sku":"UGB2500BO-XL","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"XXL \/ White","offer_id":53573698421079,"sku":"UGB2500BO-XXL","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/0585\/1991\/files\/White-brief-Pak-of-3.jpg?v=1778921875"},{"product_id":"3-pack-mens-black-briefs","title":"3 Pack Men's Black Briefs","description":"\u003cp\u003e\u003cspan lang=\"EN-GB\" style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-GB; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eChoose secure, simple style with this 3-pack of classic black briefs. Offering a supportive, close-fitting shape, they are ideal for wearing under smart-fit trousers or for everyday preference. Crafted from a soft, durable cotton blend, they provide comfort and breathability. The versatile black colour is both practical and discreet. This value pack is the perfect way to ensure you always have a reliable, supportive base layer.\u003c\/span\u003e\u003c\/p\u003e","brand":"Brian Oak","offers":[{"title":"S \/ Black","offer_id":53573700682071,"sku":"UGB2501BO-S","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"M \/ Black","offer_id":53573700714839,"sku":"UGB2501BO-M","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"L \/ Black","offer_id":53573700747607,"sku":"UGB2501BO-L","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"XL \/ Black","offer_id":53573700780375,"sku":"UGB2501BO-XL","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"XXL \/ Black","offer_id":53573700813143,"sku":"UGB2501BO-XXL","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/0585\/1991\/files\/Black-Pak-of-3.jpg?v=1778921877"},{"product_id":"organic-cotton-briefs-mens","title":"Organic Cotton Briefs: Mens","description":"\u003cp\u003e- Briefs with sewn-in elastic waistband\u003c\/p\u003e\n\u003cp\u003e- Fabric material: 95% organic cotton 5% elastane\u003c\/p\u003e","brand":"Earth Wardrobe","offers":[{"title":"S \/ Burgundy","offer_id":53575181762903,"sku":"Albe1949dc-S-Bordeaux","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"M \/ Burgundy","offer_id":53575181795671,"sku":"Albe1949dc-M-Bordeaux","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"L \/ Burgundy","offer_id":53575181828439,"sku":"Albe1949dc-L-Bordeaux","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"XL \/ Burgundy","offer_id":53575181861207,"sku":"Albe1949dc-XL-Bordeaux","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"S \/ Denim Blue","offer_id":53575181893975,"sku":"Albe1949dc-S-Denimblau","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"M \/ Denim Blue","offer_id":53575181926743,"sku":"Albe1949dc-M-Denimblau","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"L \/ Denim Blue","offer_id":53575181959511,"sku":"Albe1949dc-L-Denimblau","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"XL \/ Denim Blue","offer_id":53575181992279,"sku":"Albe1949dc-XL-Denimblau","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"S \/ Dark Blue","offer_id":53575182025047,"sku":"Albe1949dc-S-Dunkelblau","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"M \/ Dark Blue","offer_id":53575182057815,"sku":"Albe1949dc-M-Dunkelblau","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"L \/ Dark Blue","offer_id":53575182090583,"sku":"Albe1949dc-L-Dunkelblau","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"XL \/ Dark Blue","offer_id":53575182123351,"sku":"Albe1949dc-XL-Dunkelblau","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"S \/ White","offer_id":53575182156119,"sku":"Albe1949dc-S-Naturweiss","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"M \/ White","offer_id":53575182188887,"sku":"Albe1949dc-M-Naturweiss","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"L \/ White","offer_id":53575182221655,"sku":"Albe1949dc-L-Naturweiss","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"XL \/ White","offer_id":53575182254423,"sku":"Albe1949dc-XL-Naturweiss","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"S \/ Black","offer_id":53575182287191,"sku":"Albe1949dc-S-Schwarz","price":12.0,"currency_code":"GBP","in_stock":true},{"title":"M \/ Black","offer_id":53575182319959,"sku":"Albe1949dc-M-Schwarz","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"L \/ Black","offer_id":53575182352727,"sku":"Albe1949dc-L-Schwarz","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"XL \/ Black","offer_id":53575182385495,"sku":"Albe1949dc-XL-Schwarz","price":16.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/0585\/1991\/files\/32659da7f52770f3dfd2a5d284ba57ae9fa5212cb5c777c7aa8dde7500f1c37d.jpg?v=1778929461"},{"product_id":"c-a-3-pack-elasticated-briefs","title":"C\u0026A 3 Pack Elasticated Briefs","description":"\u003c!-- Begin Description --\u003e\n\u003cp\u003eC\u0026amp;A 3 Pack Elasticated Briefs \u003cbr\u003e\u003cbr\u003eElasticated Waist \u0026amp; Leg Openings \u003cbr\u003e\u003cbr\u003eSoft Fabric \u003cbr\u003e\u003cbr\u003eTimeless Style \u003cbr\u003e\u003cbr\u003eClassic Design \u003cbr\u003e\u003cbr\u003eCasual Fit \u003cbr\u003e\u003cbr\u003eIdeal for Everyday Wear \u003cbr\u003e\u003cbr\u003eExcellent Quality \u003cbr\u003e\u003cbr\u003e100% Cotton \u003cbr\u003e\u003cbr\u003eRRP: £11.50 Each \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c!-- End Description --\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!-- Begin Measurements --\u003e\n\u003cp\u003eMeasurements (Approximate): \u003cbr\u003e\u003cbr\u003eS: \u003cbr\u003eTo Fit Waist - 30 to 31\" \/ 75 to 79cm \u003cbr\u003e\u003cbr\u003eM: \u003cbr\u003eTo Fit Waist - 33 to 35\" \/ 84 to 89cm \u003cbr\u003e\u003cbr\u003eL: \u003cbr\u003eTo Fit Waist - 37 to 38\" \/ 93 to 97cm \u003cbr\u003e\u003cbr\u003eXL: \u003cbr\u003eTo Fit Waist - 40 to 42\" \/ 102 to 107cm \u003cbr\u003e\u003cbr\u003e2XL: \u003cbr\u003eTo Fit Waist - 45 to 47\" \/ 113 to 119cm \u003cbr\u003e\u003cbr\u003e3XL: \u003cbr\u003eTo Fit Waist - 49 to 51.5\" \/ 125 to 131cm\u003c\/p\u003e\n\u003c!-- End Measurements --\u003e","brand":"ButtonFresh.co.uk","offers":[{"title":"S \/ Black","offer_id":53575432274263,"sku":"CAN-658-BRIEF-BLK-S","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"S \/ Charcoal","offer_id":53575432307031,"sku":"CAN-658-BRIEF-CCOAL-S","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"S \/ Blue","offer_id":53575432339799,"sku":"CAN-658-BRIEF-BLU-S","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"S \/ Dark Grey","offer_id":53575432372567,"sku":"CAN-658-BRIEF-DGRY-S","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"S \/ Light Grey","offer_id":53575432405335,"sku":"CAN-658-BRIEF-LGRY-S","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"M \/ Black","offer_id":53575432438103,"sku":"CAN-658-BRIEF-BLK-M","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"M \/ Charcoal","offer_id":53575432470871,"sku":"CAN-658-BRIEF-CCOAL-M","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"M \/ Blue","offer_id":53575432503639,"sku":"CAN-658-BRIEF-BLU-M","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"M \/ Dark Grey","offer_id":53575432536407,"sku":"CAN-658-BRIEF-DGRY-M","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"M \/ Light Grey","offer_id":53575432569175,"sku":"CAN-658-BRIEF-LGRY-M","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"L \/ Black","offer_id":53575432601943,"sku":"CAN-658-BRIEF-BLK-L","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"L \/ Charcoal","offer_id":53575432634711,"sku":"CAN-658-BRIEF-CCOAL-L","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"L \/ Blue","offer_id":53575432667479,"sku":"CAN-658-BRIEF-BLU-L","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"L \/ Dark Grey","offer_id":53575432700247,"sku":"CAN-658-BRIEF-DGRY-L","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"L \/ Light Grey","offer_id":53575432733015,"sku":"CAN-658-BRIEF-LGRY-L","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"XL \/ Black","offer_id":53575432765783,"sku":"CAN-658-BRIEF-BLK-XL","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"XL \/ Charcoal","offer_id":53575432798551,"sku":"CAN-658-BRIEF-CCOAL-XL","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"XL \/ Blue","offer_id":53575432831319,"sku":"CAN-658-BRIEF-BLU-XL","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"XL \/ Dark Grey","offer_id":53575432864087,"sku":"CAN-658-BRIEF-DGRY-XL","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"XL \/ Light Grey","offer_id":53575432896855,"sku":"CAN-658-BRIEF-LGRY-XL","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"2XL \/ Black","offer_id":53575432929623,"sku":"CAN-658-BRIEF-BLK-XXL","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"2XL \/ Charcoal","offer_id":53575432962391,"sku":"CAN-658-BRIEF-CCOAL-XXL","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"2XL \/ Blue","offer_id":53575432995159,"sku":"CAN-658-BRIEF-BLU-XXL","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"2XL \/ Dark Grey","offer_id":53575433027927,"sku":"CAN-658-BRIEF-DGRY-XXL","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"2XL \/ Light Grey","offer_id":53575433060695,"sku":"CAN-658-BRIEF-LGRY-XXL","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"3XL \/ Black","offer_id":53575433093463,"sku":"CAN-658-BRIEF-BLK-3XL","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"3XL \/ Charcoal","offer_id":53575433126231,"sku":"CAN-658-BRIEF-CCOAL-3XL","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"3XL \/ Blue","offer_id":53575433158999,"sku":"CAN-658-BRIEF-BLU-3XL","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"3XL \/ Dark Grey","offer_id":53575433191767,"sku":"CAN-658-BRIEF-DGRY-3XL","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"3XL \/ Light Grey","offer_id":53575433224535,"sku":"CAN-658-BRIEF-LGRY-3XL","price":2.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/0585\/1991\/files\/1a.jpg?v=1778930151"},{"product_id":"stv-3-pack-elasticated-stretch-briefs","title":"STV 3 Pack Elasticated Stretch Briefs","description":"\u003c!-- Begin Description --\u003e\n\u003cp\u003eSTV 3 Pack Elasticated Stretch Briefs - Was £3.99\u003cbr\u003e\u003cbr\u003ePlease note, 3 random colours will be sent from the colours in the images\u003cbr\u003e\u003cbr\u003eElasticated Comfort Fit \u003cbr\u003e\u003cbr\u003eDurable Design \u003cbr\u003e\u003cbr\u003e'The Best Briefs You Will Ever Have' \u003cbr\u003e\u003cbr\u003eIdeal for Everyday Wear \u003cbr\u003e\u003cbr\u003eExcellent Quality \u003cbr\u003e\u003cbr\u003e92% Polyamide, 8% Elastane \u003cbr\u003e\u003cbr\u003eRRP: £8.99 Each \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c!-- End Description --\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!-- Begin Measurements --\u003e\n\u003cp\u003eMeasurements (Approximate): \u003cbr\u003e\u003cbr\u003eL: \u003cbr\u003eTo Fit Waist - 33 to 36\" \/ 84 to 91cm \u003cbr\u003e\u003cbr\u003eXL: \u003cbr\u003eTo Fit Waist - 37 to 42\" \/ 94 to 107cm\u003c\/p\u003e\n\u003c!-- End Measurements --\u003e","brand":"ButtonFresh.co.uk","offers":[{"title":"L \/ Assorted","offer_id":53575457702231,"sku":"STV-S7000-3BRIEF-ASST-L","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"XL \/ Assorted","offer_id":53575457734999,"sku":"STV-S7000-3BRIEF-ASST-XL","price":2.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/0585\/1991\/files\/multipic_01f2bb89-7bb2-4504-92c7-2a321e8b9c6f.jpg?v=1778930212"},{"product_id":"mens-antibacterial-breathable-mid-waist-briefs","title":"Men's Antibacterial Breathable Mid-Waist Briefs","description":"\u003cp data-start=\"50\" data-end=\"302\"\u003eEnhance your daily comfort and performance with our Men’s Mid‑Waist Antibacterial Modal Briefs. 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