{"title":"Hair Pomades \u0026 Waxes","description":"\u003ch2\u003eStyle That Lasts — The Best Hair Pomades, Waxes \u0026amp; Clays\u003c\/h2\u003e\u003cp\u003eThe right styling product is the difference between a look that falls flat by noon and one that holds all day with effortless confidence. Our \u003cstrong\u003eHair Pomades \u0026amp; Waxes\u003c\/strong\u003e collection brings together five of the finest professional-grade styling products available — from iconic water-based pomades to premium matte clays — sourced from some of the most trusted names in men's grooming and professional haircare.\u003c\/p\u003e\u003ch3\u003eWhat's in This Collection\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-based pomades\u003c\/strong\u003e — Layrite Original Pomade (297g) delivers a medium hold with a natural structured finish using kaolin clay and Brazilian palm-derived waxes; ideal for fine to medium hair in classic blended or messy wet styles, and washes out effortlessly with just water. Layrite Superhold Pomade (297g) steps up to a high hold for coarse, curly, or unruly hair, with coconut and castor oil for deep moisture, frizz control, and a flexible flake-free finish all day long\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium matte pomades\u003c\/strong\u003e — Shu Uemura Nendo Definer (75ml) is a salon-quality pomade delivering flexible hold and definition with a sophisticated silky matte finish; perfect for reshaping and reworking your style throughout the day without any greasy residue\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrong moulding clays\u003c\/strong\u003e — Davines More Inside Strong Moulding Clay (75ml) is a professional-grade wax-clay hybrid providing firm, reworkable hold with a non-greasy matte finish; ideal for sharp, textured, defined styles that need to stay in place\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedium hold styling creams\u003c\/strong\u003e — American Crew Pomade (50g) offers the perfect balance of medium hold and high shine in a water-based formula that rinses clean; great for taming curly or textured hair while adding a healthy, sophisticated lustre\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy These Are the Best Buys\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional salon brands\u003c\/strong\u003e — Layrite, Shu Uemura, Davines, and American Crew are all globally recognised professional haircare brands used by barbers and stylists worldwide\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-based \u0026amp; easy to wash out\u003c\/strong\u003e — the majority of products in this collection are water-soluble, meaning no harsh scrubbing, no scalp buildup, and no damage to your hair over time\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold for every hair type\u003c\/strong\u003e — from medium hold for fine hair to superhold for thick, coarse, or curly hair, this collection covers every texture and style need\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMatte to high-shine finishes\u003c\/strong\u003e — whether you prefer a natural matte look or a polished high-shine finish, there's a product here to match your aesthetic perfectly\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGenerous sizes\u003c\/strong\u003e — with 297g tubs from Layrite offering outstanding value per use, through to compact 50–75ml options perfect for travel, the range suits every budget and lifestyle\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eStop settling for products that let you down. Shop our curated selection of professional hair pomades, waxes, and clays today and achieve the sharp, confident style you deserve — all day, every day.\u003c\/p\u003e","products":[{"product_id":"american-crew-pomade-for-hold-shine-single-coloured-50-g-pack-of-1","title":"American Crew Pomade – Medium Hold High Shine Hair Styling Cream, 50g","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf you are looking for a polished, professional look that lasts all day without the stiffness of traditional gels, the American Crew Pomade is your new grooming essential. This versatile styling cream offers the perfect balance of control and flexibility for the modern man.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e Medium hold formula – Provides reliable structure that remains pliable throughout the day → \u003cstrong\u003eBenefit:\u003c\/strong\u003e You can restyle your hair whenever you need without losing your look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e High Shine finish – Adds a healthy, sophisticated luster to your hair → \u003cstrong\u003eBenefit:\u003c\/strong\u003e You achieve a clean, sharp appearance that stands out in any setting.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e Water-based composition – Easily rinses out with water and leaves no residue → \u003cstrong\u003eBenefit:\u003c\/strong\u003e You save time during your morning routine and keep your hair feeling natural.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e Curly hair compatibility – Designed to tame and define textured strands → \u003cstrong\u003eBenefit:\u003c\/strong\u003e You get smooth, manageable control even if you have curly hair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eExperience the perfect blend of modern styling and effortless maintenance with this 50g jar of American Crew Pomade from Jolof Store.\u003c\/p\u003e","brand":"Jolof Store","offers":[{"title":"Default Title","offer_id":53465646924119,"sku":"B0012XAQTE","price":20.76,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/0585\/1991\/files\/41ZteyzcLKL._AC_US1100.jpg?v=1777897993"},{"product_id":"layrite-superhold-pomade-297g-high-hold-water-soluble-medium-shine","title":"Layrite Superhold Pomade 297g | High Hold Water Soluble Hair Styling","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf you struggle with unruly, coarse, or curly hair, you know the daily frustration of trying to achieve a polished look that actually lasts. You spend precious time in front of the mirror, only to watch your style collapse, frizz up, or lose its shape before your day has even truly begun.\u003c\/p\u003e\u003cp\u003eThis constant battle with stubborn texture can leave you feeling unkempt and frustrated, especially when standard gels and creams fail to provide the necessary grip. Without the right \u003cstrong\u003estyling product\u003c\/strong\u003e, your hair remains a source of stress rather than a reflection of your personal style.\u003c\/p\u003e\u003cp\u003eThe Layrite Superhold Pomade 297g is the authoritative solution for demanding hair types. This water-soluble formula offers:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh hold\u003c\/strong\u003e for the most difficult, high-lift, or messy wet styles.\u003c\/li\u003e\n\u003cli\u003eEffective \u003cstrong\u003efrizz control\u003c\/strong\u003e and smoothing for thick or \u003cstrong\u003ecurly hair\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eA flexible, flake-free finish that stays in place all day.\u003c\/li\u003e\n\u003cli\u003eDeep moisture from coconut and castor oil for a healthy, natural shine.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eExperience the control you deserve with a signature soda scent that keeps you looking sharp from morning to night.\u003c\/p\u003e","brand":"Jolof Store","offers":[{"title":"Default Title","offer_id":53467375763799,"sku":"B0716FRYQV","price":48.06,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/0585\/1991\/files\/516mAUq5lNL._AC_US1100.jpg?v=1777913133"},{"product_id":"davines-more-inside-strong-moulding-clay-75-ml","title":"Davines More Inside Strong Moulding Clay – Matte Finish Hair Wax 75ml","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAre you looking for a reliable way to achieve a sharp, textured look without the greasy shine? We know that finding the right balance for your daily hair styling routine can be frustrating, especially when you want a natural, lived-in aesthetic that lasts all day.\u003c\/p\u003e\u003cp\u003eThe Davines More Inside Strong Moulding Clay is designed specifically for men who value a clean, \u003cstrong\u003eMatte Finish\u003c\/strong\u003e. This professional-grade \u003cstrong\u003eMoulding Clay\u003c\/strong\u003e provides a firm, reworkable hold that allows you to shape your hair exactly how you want it, while keeping it looking healthy and touchable.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eProvides a strong, long-lasting hold\u003c\/li\u003e\n\u003cli\u003eDelivers a sophisticated, non-greasy matte finish\u003c\/li\u003e\n\u003cli\u003eIdeal for textured, defined styles\u003c\/li\u003e\n\u003cli\u003eConvenient 75ml size for home or travel\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eElevate your grooming game with a product that works as hard as you do. Experience the confidence of a perfectly styled look that stays put from morning until night. Add this essential to your collection today and see the difference for yourself.\u003c\/p\u003e","brand":"Jolof Store","offers":[{"title":"Default Title","offer_id":53467376943447,"sku":"B01I436MSS","price":45.74,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/0585\/1991\/files\/315sS_6b8WL._AC_SR1100.jpg?v=1777913143"},{"product_id":"shu-uemura-defining-hair-pomade-nendo-definer-all-hair-types-long-lasting-silky-matte-finish-75-ml","title":"Shu Uemura Nendo Definer Hair Pomade – Silky Matte Finish, 75 ml","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eImagine stepping out with hair that looks effortlessly styled, possessing that perfect, lived-in texture that catches the light without a hint of unwanted grease. Whether you are aiming for a structured look or a soft, tousled aesthetic, achieving salon-quality results at home is finally within reach.\u003c\/p\u003e\u003cp\u003eThe \u003cstrong\u003eShu Uemura Nendo Definer Hair Pomade\u003c\/strong\u003e is your secret weapon for achieving a sophisticated \u003cstrong\u003ematte finish\u003c\/strong\u003e. This premium \u003cstrong\u003eHair Pomade\u003c\/strong\u003e is designed to provide flexible hold and definition, allowing you to reshape your style throughout the day while maintaining a natural, silky appearance.\u003c\/p\u003e\u003cp\u003eWe prioritize quality and precision in every application. Here is why this product stands out:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilky Matte Finish:\u003c\/strong\u003e Delivers a clean, non-shiny look that feels natural to the touch.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrecise Control:\u003c\/strong\u003e The Nendo Definer formula allows for easy sculpting and long-lasting hold.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSpecifications:\u003c\/strong\u003e Each container holds 75 ml (item display weight: 0.075 kilograms) of high-quality styling product.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eElevate your daily grooming ritual with this professional-grade essential. Experience the difference of a refined, matte-finish style by adding the Shu Uemura Nendo Definer to your collection today.\u003c\/p\u003e","brand":"Jolof Store","offers":[{"title":"Default Title","offer_id":53467395096919,"sku":"B08L8HW265","price":56.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/0585\/1991\/files\/31YF50oKn0L._AC_US1100.jpg?v=1777913388"},{"product_id":"layrite-original-pomade-297g-medium-hold-water-soluble-medium-shine","title":"Layrite Original Pomade 297g | Medium Hold Water-Based Hair Pomade","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eStruggling to find a \u003cstrong\u003eHair Pomade\u003c\/strong\u003e that actually holds your style without leaving your hair feeling greasy or impossible to clean? We know the frustration of spending time on your morning routine, only for your hair to fall flat by noon or require a harsh, damaging scrub just to wash the product out at the end of the day.\u003c\/p\u003e\u003cp\u003eThat stubborn residue can lead to buildup, scalp irritation, and a messy look that just doesn't reflect the effort you put in. You deserve a reliable product that works with your hair, not against it.\u003c\/p\u003e\u003cp\u003eAvailable now at \u003cstrong\u003eJolof Store\u003c\/strong\u003e, the Layrite Original Pomade 297g offers the perfect \u003cstrong\u003eMedium Hold\u003c\/strong\u003e you need. This water-based formula provides a natural structured finish using kaolin clay and waxes derived from Brazilian palm leaves. It is ideal for fine to medium hair in short to medium lengths, perfect for classic blended styles or messy wet looks. Best of all, it washes out easily with just water. For the best results, try using Layrite Grooming Spray as a primer on damp hair.\u003c\/p\u003e","brand":"Jolof Store","offers":[{"title":"Default Title","offer_id":53467401224535,"sku":"B071HXMTT5","price":64.34,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/0585\/1991\/files\/51gajhAfPML._AC_US1100.jpg?v=1777913502"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/0585\/1991\/collections\/animation_pulse_SingleColorHex1_6bfdnziv0_7ba09e57-aa1a-4dfd-a905-5941571b0353.gif?v=1779119081","url":"https:\/\/altoe.co.uk\/collections\/hair-pomades-and-waxes.oembed","provider":"ALTOE","version":"1.0","type":"link"}